Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Linguistics - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Spanish linguistics LM - PARTE I (2021/2022)
Teaching code
4S004042
Teacher
Credits
6
Also offered in courses:
- Spanish for publishing of the course Master’s degree in Publishing and Journalism
Language
Spanish
Scientific Disciplinary Sector (SSD)
L-LIN/07 - LANGUAGE AND TRANSLATION - SPANISH
Period
1 A, 1 B
To show the organization of the course that includes this module, follow this link: Course organization
Learning outcomes
The course aims to offer an introduction to Hispanic Linguistics and will be dedicated to metalinguistic analysis of the Spanish language, with special attention to language in the media, journalism, and advertising.
Expected outcomes (6 CFU):
– at the end of the course students will be able to recognise, describe, and analyse Spanish language phenomena according to the linguistic approaches examined during the lessons;
– they will be able to apply the acquired knowledge to the analysis of Spanish texts from the selected contexts (media, journalism, and advertising).
Program
PART I
This module will offer basic notions on diachronic evolution of Spanish language, focusing on the language of journalism and advertising:
– elements of the history of publishing in Spain;
– analysis of characteristics of journalistic and advertising text;s
– analysis of journalistic texts and adverts.
Lectures will be supported by Powerpoint presentations; there will also be workshop-style classes with practical activities focusing on the analysis of advertising texts (part I) and case study based on lexicography (part II). The course will be taught in Spanish.
SYLLABUS BIBLIOGRAPHY
At the beginning of the course a selection of texts will be indicated to students who attend lectures.
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PART I
- Dal Maso, Elena – Sartor, Elisa (2015): “«No hay tregua, no hay cuartel, no habrá prisioneros»: un análisis contrastivo de las metáforas bélicas en los comentarios de partidos de rugby en español y en italiano”, Mise en Abyme, v. II, n. 1, pp. 36-60 [en PDF en Moodle].
- Díaz Domínguez, María Luz (2010): “Argumentación y manejo de la imagen en publicidad institucional. La DGT”, Discurso & Sociedad, Vol. 4 (4), pp. 731-762 [en PDF en Moodle].
- Díaz Rojo, José Antonio – Morant i Marco, Ricard – Westall Pixton, Debra (2005): “El sanismo lingüístico: recursos retóricos en la publicidad y etiquetado de los alimentos”, Revista de investigación lingüística, vol. 8, n. 1, pp. 35-52 [en PDF en Moodle].
- Escribano, Asunción (2006): “La cortesía lingüística como recurso publicitario”, Zer. Revista de estudios de comunicación, n. 20, pp. 271-297 [en PDF en Moodle].
- Esteba Ramos, Diana (2010): “La publicidad española ¿monolingüe?”, Círculo de Lingüística Aplicada a la Comunicación, v. 41, pp. 31-55 [en PDF en Moodle].
- Hernando Cuadrado, Luis Alberto (2001): “Lengua y estilo del editorial”, Estudios sobre el mensaje periodístico, n. 7, pp. 279-293 [en PDF en Moodle].
- Robles Ávila, Sara (2020): “El clickbait: clases de palabras para la construcción de un titular engañoso”, Cuadernos AISPI, n. 16, pp. 107-124 [en PDF en Moodle].
- Solé Boladeras, Isaura (2019): “Las revistas tipográficas en la Barcelona de la segunda mitad del siglo XIX y la difusión de avances técnicos dentro del mundo de las artes gráficas”, en M. De Beni (ed.), Imagen y discurso técnico-científico en español. Miradas interdisciplinarias, Mantova, Universitas Studiorum Editrice, pp. 247-279 [en PDF en Moodle].
Bibliography
Examination Methods
– Students who attend lectures
LM 19 (6CFU): One assignment (presentation) to be completed during the course and a final oral exam on selected bibliography (part I).
Attending students will receive further information on assessment methods when the lectures begin.
– Students who do not attend lectures
LM 19 (6CFU): Oral exam on the complete syllabus bibliography (part I) and the teaching material on Moodle platform during official exam sessions.
