Teaching code

4S004042

Credits

9

Coordinator

Elisa Sartor

Language

Spanish

Also offered in courses:

• Spanish for publishing of the course Master’s degree in Publishing and Journalism

Moodle Seminars 0

The teaching is organized as follows:

Learning outcomes

The course is composed of two modules and it aims to offer an introduction to Hispanic Linguistics. The first module will be dedicated to metalinguistic analysis of the Spanish language, with special attention to language in the media, journalism, and advertising. The second module will be dedicated to consolidating the acquisition of selected aspects of theoretical models and traditions in linguistic research in the Hispanic context. Expected outcomes (module 1, 6 CFU): – at the end of the course students will be able to recognise, describe, and analyse Spanish language phenomena according to the linguistic approaches examined during the lessons; – they will be able to apply the acquired knowledge to the analysis of Spanish texts from the selected contexts (media, journalism, and advertising). Expected outcomes (module 2, 3 CFU): – at the end of the course students will have acquired knowledge of theoretical models that can account for linguistic phenomena related to Spanish in a synchronic or diachronic perspective; – they will apply these models autonomously and coherently to written and oral texts in Spanish.

Program

LECTURES WILL BE HELD PRESENTIALLY IN THE CLASSROOM AND VIDEO-RECORDED (THEY WILL NOT BE BROADCAST LIVE). AS PER OFFICIAL DISPOSITIONS, VIDEO-RECORDINGS WILL BE AVAILABLE ON MOODLE FOR 1 MONTH, AND THEN THEY WILL ERASED.

PART I
This module will offer basic notions on diachronic evolution of Spanish language, focusing on the language of journalism and advertising:
– elements of the history of publishing in Spain;
– analysis of characteristics of journalistic and advertising text;s
– analysis of journalistic texts and adverts.

PART II
The second module will focus on Spanish lexicography, with special attention to criteria employed in the compiling of dictionaries, both synchronically and diachronically.

Lectures will be supported by Powerpoint presentations; there will also be workshop-style classes with practical activities focusing on the analysis of advertising texts (part I) and case study based on lexicography (part II). The course will be taught in Spanish.


SYLLABUS BIBLIOGRAPHY
At the beginning of the course a selection of texts will be indicated to students who attend lectures.
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PART I
- Dal Maso, Elena – Sartor, Elisa (2015): “«No hay tregua, no hay cuartel, no habrá prisioneros»: un análisis contrastivo de las metáforas bélicas en los comentarios de partidos de rugby en español y en italiano”, Mise en Abyme, v. II, n. 1, pp. 36-60 [en PDF en Moodle].
- Díaz Domínguez, María Luz (2010): “Argumentación y manejo de la imagen en publicidad institucional. La DGT”, Discurso & Sociedad, Vol. 4 (4), pp. 731-762 [en PDF en Moodle].
- Díaz Rojo, José Antonio – Morant i Marco, Ricard – Westall Pixton, Debra (2005): “El sanismo lingüístico: recursos retóricos en la publicidad y etiquetado de los alimentos”, Revista de investigación lingüística, vol. 8, n. 1, pp. 35-52 [en PDF en Moodle].
- Escribano, Asunción (2006): “La cortesía lingüística como recurso publicitario”, Zer. Revista de estudios de comunicación, n. 20, pp. 271-297 [en PDF en Moodle].
- Esteba Ramos, Diana (2010): “La publicidad española ¿monolingüe?”, Círculo de Lingüística Aplicada a la Comunicación, v. 41, pp. 31-55 [en PDF en Moodle].
- Hernando Cuadrado, Luis Alberto (2001): “Lengua y estilo del editorial”, Estudios sobre el mensaje periodístico, n. 7, pp. 279-293 [en PDF en Moodle].
- Robles Ávila, Sara (2020): “El clickbait: clases de palabras para la construcción de un titular engañoso”, Cuadernos AISPI, n. 16, pp. 107-124 [en PDF en Moodle].
- Solé Boladeras, Isaura (2019): “Las revistas tipográficas en la Barcelona de la segunda mitad del siglo XIX y la difusión de avances técnicos dentro del mundo de las artes gráficas”, en M. De Beni (ed.), Imagen y discurso técnico-científico en español. Miradas interdisciplinarias, Mantova, Universitas Studiorum Editrice, pp. 247-279 [en PDF en Moodle].

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PART II
- Medina Guerra, Antonia M. (2011): Lexicografía española, Barcelona, Ariel (temas III, IV, V, XII: pp. 79-146 y 307-332).

REFERENCE BIBLIOGRAPHY
- Bajo Pérez, Elena (2000): Los diccionarios. Introducción a la lexicografía del español, Gijón, Ediciones Trea.
- Porto Dapena, José Álvaro (2002): Manual de técnica lexicográfica, Madrid, Arco/Libros.

Bibliography

Examination Methods

– Students who attend lectures
LM 19 (6CFU): One assignment (presentation) to be completed during the course and a final oral exam on selected bibliography (part I). Attending students will receive further information on assessment methods when the lectures begin.
LM 39 (9CFU): Two assignments (presentations) to be completed during the course and a final oral exam on selected bibliography (part I). Attending students will receive further information on assessment methods when the lectures begin.

– Students who do not attend lectures
LM 19 (6CFU): Oral exam on the complete syllabus bibliography (part I) and the teaching material on Moodle platform during official exam sessions.
LM 39 (9CFU): Oral exam on the complete syllabus bibliography (part I and II) and the teaching material on Moodle during official exam sessions.