Learning objectives

In this module, students will learn the steps of promoting a product through practice. Students will also learn about the concept of Unique Selling Proposition, and the linguistic strategies used to effectively ‘sell’ a product.

Prerequisites and basic notions

English language level equivalent or superior to B1.

Program

The module will cover the following topics:
• Adjectives to promote products / services
• Unique Selling Proposition
• Emotive language and other persuasive strategies
• Writing a proposal e-mail

Didactic methods

Blended-learning. The module will include a 3-hour class and 3 hours of online activities on which students will receive feedback from the instructor.

Learning assessment procedures

Students will submit an assignment and participate in a reflection activity on the Moodle platform as part of the module.

Evaluation criteria

a) Language accuracy (e.g. grammatical/lexical range)
b) Register appropriateness (e.g. degree of formality, style, appropriate register for specific text types)
c) Topic coherence
d) Cohesion and textual structure
e) Visual components (e.g. typesetting, choice of images, text distribution in slides, color palette, layout) (if applicable)
f) Pronunciation (if applicable)
g) Originality and personal voice

Exam language

Inglese