Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre (lauree) | Sep 28, 2020 | Dec 23, 2020 |
secondo semestre (lauree) | Feb 15, 2021 | Jun 1, 2021 |
Session | From | To |
---|---|---|
sessione invernale | Jan 11, 2021 | Feb 12, 2021 |
sessione estiva | Jun 7, 2021 | Jul 23, 2021 |
sessione autunnale | Aug 23, 2021 | Sep 17, 2021 |
Session | From | To |
---|---|---|
sessione autunnale (validità a.a. 2019/20) | Dec 9, 2020 | Dec 11, 2020 |
sessione invernale (validità a.a. 2019/20) | Apr 7, 2021 | Apr 9, 2021 |
sessione estiva (validità a.a. 2020/21) | Sep 6, 2021 | Sep 8, 2021 |
Period | From | To |
---|---|---|
Vacanze di Natale | Dec 24, 2020 | Jan 6, 2021 |
Vacanze di Pasqua | Apr 3, 2021 | Apr 6, 2021 |
Vacanze estive | Aug 9, 2021 | Aug 15, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
---|
2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
---|
3° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing for Innovation (2022/2023)
Teaching code
4S008931
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree) dal Sep 19, 2022 al Jan 13, 2023.
Learning objectives
This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.
Prerequisites and basic notions
To best address Marketing concepts, it is suggested to first pass the Business Administration and Management exam.
Program
1. Changing markets and marketing changes: scenarios and strategies
2. Marketing research and demand forecasting
3. Analyzing the consumer and business market
4. Value relationships with customers
5. Market segmentation and targeting
6. Positioning strategy and differentiation
7. Managing the brand and its value
8. Managing products and services
9. Manage pricing strategies and policies
10. Design go-to-market and manage distribution
11. Manage and integrate marketing communications and advertising
12. Evolutionary marketing: measurement, execution and innovation in the age of digital transformation
Bibliography
Didactic methods
Teaching is mainly organized with face-to-face lectures, stimulating students to active participation through analysis and discussion of exercises and cases, individually or in small groups. Some testimonials will enrich students' application skills; with the opportunity to participate in some quick challenges given by companies. In addition, students will be invited for some optional guided tours - organized outside of class time. The lectures may be videotaped for later viewing, but be warned that the more interactive moments are not very usable by those at a distance. Other exercises are offered in moodle. The marketing course Telegram group is dedicated to online discussion and interaction, with some small challenges, on the latest trends in marketing for innovation.
Learning assessment procedures
The examination has two alternative modalities.
Traditional modality= Written mandatory, oral optional. The exam is written, with ten open questions and one exercise (duration 40 minutes). The oral is only optional, and supplementary to the written test. The supplementary oral is aimed at filling any gaps in the written.
*There is an intermediate test, on the first part of the syllabus - those who pass it do not have to answer the related section of the exam.
Applied modality= Submission of a marketing plan, oral mandatory. Students must develop a marketing plan (in groups of up to three), according to the case proposed by the Italian Marketing Society. Such plan replaces the written test. In that case, an oral examination for theoretical-technical discussion of the decisions made in the plan is mandatory.
Evaluation criteria
Traditional mode/intermediate test= The theoretical questions of the written exam are worth two points each, and ten points the exercise. The evaluation criteria are: theoretical-technical knowledge is evaluated by the correctness and completeness of the answer; application ability is evaluated by the examples and proposed solutions to the problem posed. The oral test may supplement the grade of the written test, and is required to achieve honors.
Application mode= evaluation of the marketing plan considers the following criteria: correctness and completeness of the structure of the plan; correctness and consistency of the proposed solutions - the grade is awarded to all members of the group who have self-certified their role. The individual oral discussion evaluates the communicaton ability, as well as the student's technical-theoretical knowledge, and related application and critical skills.
Criteria for the composition of the final grade
The final grade is obtained as follows for the traditional mode:
- grade 1 of the written examination in thirtieths (the grade in thirtieths of the midterm, if any, is averaged with the grade of the written examination);
- the oral supplements this final grade (or average) by a maximum of three points.
The final grade is obtained as follows for the applied mode:
- grade 1 on the marketing plan in thirtieths;
- grade 2 on the oral test in thirtieths (the grade in thirtieths of the midterm, if any, is averaged with the grade on the oral);
- the final grade is the average of the two grades obtained.
Bonus points: with active participation during the lessons, students can obtain up to a maximum of 3 bonus points to be added to their final grade (more details in moodle).
Exam language
Italiano
Type D and Type F activities
years | Modules | TAF | Teacher |
---|---|---|---|
1° | Future matters | D |
Alessandro Bucciol
(Coordinator)
|
1° | Future matters | D |
Alessandro Bucciol
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° | Design and Evaluation of Economic and Social Policies | D |
Federico Perali
(Coordinator)
|
1° | Public debate and scientific writing - 2020/2021 | D |
Martina Menon
(Coordinator)
|
1° | Soft skills coaching days Vicenza (terza edizione) - 2020/2021 | D |
Paola Signori
(Coordinator)
|
1° | Wake up Italia - 2020/2021 | D |
Sergio Noto
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Student mentoring
Gestione carriere
Linguistic training CLA
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano videoregistrate e che le videoregistrazioni vengano messe a disposizione sui relativi spazi e-learning degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
La sede di svolgimento delle lezioni e degli esami è l'University Hub.