Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree) Sep 28, 2020 Dec 23, 2020
secondo semestre (lauree) Feb 15, 2021 Jun 1, 2021
Exam sessions
Session From To
sessione invernale Jan 11, 2021 Feb 12, 2021
sessione estiva Jun 7, 2021 Jul 23, 2021
sessione autunnale Aug 23, 2021 Sep 17, 2021
Degree sessions
Session From To
sessione autunnale (validità a.a. 2019/20) Dec 9, 2020 Dec 11, 2020
sessione invernale (validità a.a. 2019/20) Apr 7, 2021 Apr 9, 2021
sessione estiva (validità a.a. 2020/21) Sep 6, 2021 Sep 8, 2021
Holidays
Period From To
Vacanze di Natale Dec 24, 2020 Jan 6, 2021
Vacanze di Pasqua Apr 3, 2021 Apr 6, 2021
Vacanze estive Aug 9, 2021 Aug 15, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F M O P Q R S T X Z

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Bottiglia Roberto

symbol email roberto.bottiglia@univr.it symbol phone-number 045 802 8224

Bracco Emanuele

symbol email emanuele.bracco@univr.it symbol phone-number 045 802 8293

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Butturini Paolo

symbol email paolo.butturini@univr.it symbol phone-number +39 0458425390

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Cassia Fabio

symbol email fabio.cassia@univr.it symbol phone-number 0458028689

Chesini Giuseppina

symbol email giusy.chesini@univr.it symbol phone-number 045 802 8495 (VR) -- 0444/393938 (VI)

Cobelli Nicola

symbol email nicola.cobelli@univr.it symbol phone-number 0458028295

Cubico Serena

symbol email serena.cubico@univr.it symbol phone-number 045 802 8132

De Mari Michele

symbol email michele.demari@univr.it symbol phone-number 045 802 8226

Demo Edoardo

symbol email edoardo.demo@univr.it symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)

Di Caterina Claudia

symbol email claudia.dicaterina@univr.it symbol phone-number 0458028247

Durastante Paolo

symbol email paolo.durastante@univr.it symbol phone-number 0444962826

Fiorentini Riccardo

symbol email riccardo.fiorentini@univr.it symbol phone-number 0444 393934 (VI) - 045 802 8335(VR)

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Fratea Caterina

symbol email caterina.fratea@univr.it symbol phone-number 045 842 5358

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Mola Lapo

symbol email lapo.mola@univr.it symbol phone-number 0458028565

Ortoleva Maria Grazia

symbol email mariagrazia.ortoleva@univr.it symbol phone-number 045 802 8052

Peretti Alberto

symbol email alberto.peretti@univr.it symbol phone-number 0444 393936 (VI) 045 802 8238 (VR)

Quercia Simone

symbol email simone.quercia@univr.it symbol phone-number 045 802 8237

Rossignoli Francesca

symbol email francesca.rossignoli@univr.it symbol phone-number 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Roveda Alberto

symbol email alberto.roveda@univr.it symbol phone-number Dip. Sc. Ec. 045 802 8096 C.I.D.E. 045 8028084

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Tescaro Mauro

symbol email mauro.tescaro@univr.it symbol phone-number 045 8425380

Xamo Andrea

symbol email andrea.xamo@univr.it

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
9
C
SECS-P/12
English language B1 level
3
E
-

2° Year  activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01

3° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1 module to be chosen between the following
1 module to be chosen between the following
6
C
ING-IND/35
6
C
SECS-P/08
Training
6
F
-
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
9
C
SECS-P/12
English language B1 level
3
E
-
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
1 module to be chosen between the following
1 module to be chosen between the following
6
C
ING-IND/35
6
C
SECS-P/08
Training
6
F
-
Final exam
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S008931

Coordinator

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo semestre (lauree) dal Sep 19, 2022 al Jan 13, 2023.

Learning objectives

This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.

Prerequisites and basic notions

To best address Marketing concepts, it is suggested to first pass the Business Administration and Management exam.

Program

1. Changing markets and marketing changes: scenarios and strategies
2. Marketing research and demand forecasting
3. Analyzing the consumer and business market
4. Value relationships with customers
5. Market segmentation and targeting
6. Positioning strategy and differentiation
7. Managing the brand and its value
8. Managing products and services
9. Manage pricing strategies and policies
10. Design go-to-market and manage distribution
11. Manage and integrate marketing communications and advertising
12. Evolutionary marketing: measurement, execution and innovation in the age of digital transformation

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Teaching is mainly organized with face-to-face lectures, stimulating students to active participation through analysis and discussion of exercises and cases, individually or in small groups. Some testimonials will enrich students' application skills; with the opportunity to participate in some quick challenges given by companies. In addition, students will be invited for some optional guided tours - organized outside of class time. The lectures may be videotaped for later viewing, but be warned that the more interactive moments are not very usable by those at a distance. Other exercises are offered in moodle. The marketing course Telegram group is dedicated to online discussion and interaction, with some small challenges, on the latest trends in marketing for innovation.

Learning assessment procedures

The examination has two alternative modalities.
Traditional modality= Written mandatory, oral optional. The exam is written, with ten open questions and one exercise (duration 40 minutes). The oral is only optional, and supplementary to the written test. The supplementary oral is aimed at filling any gaps in the written.
*There is an intermediate test, on the first part of the syllabus - those who pass it do not have to answer the related section of the exam.
Applied modality= Submission of a marketing plan, oral mandatory. Students must develop a marketing plan (in groups of up to three), according to the case proposed by the Italian Marketing Society. Such plan replaces the written test. In that case, an oral examination for theoretical-technical discussion of the decisions made in the plan is mandatory.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Traditional mode/intermediate test= The theoretical questions of the written exam are worth two points each, and ten points the exercise. The evaluation criteria are: theoretical-technical knowledge is evaluated by the correctness and completeness of the answer; application ability is evaluated by the examples and proposed solutions to the problem posed. The oral test may supplement the grade of the written test, and is required to achieve honors.
Application mode= evaluation of the marketing plan considers the following criteria: correctness and completeness of the structure of the plan; correctness and consistency of the proposed solutions - the grade is awarded to all members of the group who have self-certified their role. The individual oral discussion evaluates the communicaton ability, as well as the student's technical-theoretical knowledge, and related application and critical skills.

Criteria for the composition of the final grade

The final grade is obtained as follows for the traditional mode:
- grade 1 of the written examination in thirtieths (the grade in thirtieths of the midterm, if any, is averaged with the grade of the written examination);
- the oral supplements this final grade (or average) by a maximum of three points.
The final grade is obtained as follows for the applied mode:
- grade 1 on the marketing plan in thirtieths;
- grade 2 on the oral test in thirtieths (the grade in thirtieths of the midterm, if any, is averaged with the grade on the oral);
- the final grade is the average of the two grades obtained.
Bonus points: with active participation during the lessons, students can obtain up to a maximum of 3 bonus points to be added to their final grade (more details in moodle).

Exam language

Italiano

Type D and Type F activities

primo semestre (lauree) From 9/28/20 To 12/23/20
years Modules TAF Teacher
Future matters D Alessandro Bucciol (Coordinator)
Future matters D Alessandro Bucciol (Coordinator)
secondo semestre (lauree) From 2/15/21 To 6/1/21
years Modules TAF Teacher
Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinator)
Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinator)
Soft skills coaching days Vicenza (terza edizione) - 2020/2021 D Paola Signori (Coordinator)
Wake up Italia - 2020/2021 D Sergio Noto (Coordinator)
List of courses with unassigned period
years Modules TAF Teacher
Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinator)
Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinator)
Communication Lab for press office and PR (in Italian) D Paola Signori (Coordinator)
Marketing plan - 2020/21 D Virginia Vannucci (Coordinator)
Soft skills coaching days - 2020/21 D Paola Signori (Coordinator)
1° 2° 3° Data Analysis Laboratory with R (Vicenza) D Marco Minozzo (Coordinator)
1° 2° 3° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° 3° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)
1° 2° 3° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)
1° 2° 3° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° 3° Programming in SAS D Marco Minozzo (Coordinator)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Graduation


Student mentoring


Gestione carriere


Linguistic training CLA


Internships

The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.


Student login and resources


Modalità di frequenza, erogazione della didattica e sedi

Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.

Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano videoregistrate e che le videoregistrazioni vengano messe a disposizione sui relativi spazi e-learning degli insegnamenti, salvo diversa comunicazione del singolo docente.

La frequenza non è obbligatoria.

Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.

È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.

La sede di svolgimento delle lezioni e degli esami è l'University Hub.