Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
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Semester 1 | Oct 3, 2022 | Jan 27, 2023 |
Semester 2 | Mar 6, 2023 | Jun 16, 2023 |
Session | From | To |
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Sessione invernale d'esame | Jan 30, 2023 | Mar 3, 2023 |
Sessione estiva d'esame | Jun 19, 2023 | Jul 31, 2023 |
Sessione autunnale d'esame | Sep 4, 2023 | Sep 29, 2023 |
Session | From | To |
---|---|---|
Sessione estiva di laurea | Jul 19, 2023 | Jul 19, 2023 |
Sessione autunnale di laurea | Oct 18, 2023 | Oct 18, 2023 |
Sessione invernale di laurea | Mar 11, 2024 | Mar 11, 2024 |
Period | From | To |
---|---|---|
Ponte Festa di tutti i Santi | Oct 31, 2022 | Nov 1, 2022 |
Ponte dell'Immacolata Concezione | Dec 8, 2022 | Dec 9, 2022 |
Vacanze natalizie | Dec 23, 2022 | Jan 8, 2023 |
Vacanze di Pasqua | Apr 7, 2023 | Apr 10, 2023 |
Festa della Liberazione | Apr 24, 2023 | Apr 25, 2023 |
Festa dei Lavoratori | May 1, 2023 | May 1, 2023 |
Festa del Santo Patrono | May 21, 2023 | May 21, 2023 |
Festa della Repubblica | Jun 2, 2023 | Jun 2, 2023 |
Chiusura estiva | Aug 14, 2023 | Aug 19, 2023 |
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2023/2024
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital Marketing and Market Research (2022/2023)
Teaching code
4S009071
Academic staff
Coordinator
Credits
6
Language
English
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Semester 2 dal Mar 6, 2023 al Jun 16, 2023.
Learning objectives
The course aims to provide specific knowledge related to marketing tools, both strategic and operational, with special attention to digital marketing and communication management through 'above the line' and 'below the line' tools. The course also aims to deepen the Customer Relationship Management issues as a customer relationship management process based on effective market segmentation and consumer profiling.
Program
contesto digitale: comprensione delle dinamiche di un brand digitale
Digital business models
Customer Journey e Digital Marketing
Omni-canalità e touchpoints digitali
Strutturazione di un progetto di Digital Marketing
Le fasi di creazione e sviluppo di una Digital Strategy
Costruzione di Buyer Personas & Customer Journey
Content Strategy e Search Engine Optimization (SEO)
Strumenti web
Email marketing e relativi tool
Creazione di un sito e blog con Wordpress e Photoshop
Web Analytics
Lettura dei dati con Analytics
Il Digital Marketing outbound (DEM, SEM and GDN…)
Social media
Ruolo, struttura e influenza dei Social Media
La strategia di social media marketing - un piano di social media marketing (teoria)
Pianificazione ed esecuzione di una tattica di social media marketing (pratica)
Content Marketing e Influencer Marketing nei Social media
Influencer Marketing: una testimonianza concreta
Social Media listening and monitoring
Analisi e ricerche sui social media
Gestione dei dati e metriche nei social media. KPI’s
Follow-up sui lavori di gruppo
Learning assessment procedures
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book.
Exam language
English
Type D and Type F activities
Type D learning activities are the student's choice, type F activities are additional knowledge useful for job placement (internships, transversal skills, project works, etc.). According to the Teaching Regulations of the Course, some activities can be chosen and entered independently in the booklet, others must be approved by a special committee to verify their consistency with the study plan. Type D or F learning activities can be covered by the following activities.
1. Modules taught at the University of Verona
Include the modules listed below and/or in the Course Catalogue (which can also be filtered by language of delivery via Advanced Search).
Booklet entry mode: if the teaching is included among those listed below, the student can enter it independently during the period in which the curriculum is open; otherwise, the student must make a request to the Secretariat, sending the form to carriere.scienze@ateneo.univr.it during the period indicated.
2. CLA certificate or language equivalency
In addition to those required by the curriculum/study plan, the following are recognized for those matriculated from A.Y. 2021/2022:
- English language: 3 CFUs are recognized for each level of proficiency above that required by the course of study (if not already recognized in the previous course of study).
- Other languages and Italian for foreigners: 3 CFUs are recognized for each proficiency level starting from A2 (if not already recognized in the previous study cycle).
These CFUs will be recognized, up to a maximum of 6 CFUs in total, of type F if the study plan allows it, or of type D. Additional elective credits for language knowledge may be recognized only if consistent with the student's educational project and if adequately justified.
Those enrolled until A.Y. 2020/2021 should consult the information found here.
Method of inclusion in the booklet: request the certificate or equivalency from CLA and send it to the Student Secretariat - Careers for the inclusion of the exam in the career, by email: carriere.scienze@ateneo.univr.it
Warning: to students, who have achieved the B2 level of English in their three-year careers (bachelor), we emphasize the need to replace the full B2 level of English, provided by the study plan, with the C1 level of "computerized" English (prova informatizzata) or to acquire other language proficiency in a community language at least at the full B1 level.
3. Transversal skills
Discover the training paths promoted by the University's TALC - Teaching and learning center intended for students regularly enrolled in the academic year of course delivery
Mode of inclusion in the booklet: the teaching is not expected to be included in the curriculum. Only upon obtaining the Open Badge will the booklet CFUs be automatically validated. The registration of CFUs in career is not instantaneous, but there will be some technical time to wait.
4. CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential course with modules on innovation and enterprise culture that offers the opportunity to work in teams with students from all areas to solve challenges set by companies and organisations.
Upon completion of a CLab, students will be entitled to receive 6 CFU (D- or F-type credits).
Find out more: https://www.univr.it/clabverona
PLEASE NOTE: In order to be admitted to any teaching activities, including those of your choice, you must be enrolled in the academic year in which the activities in question are offered. Students who are about to graduate in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these graduation sessions are valid for students enrolled in the previous academic year. Therefore, students who undertake an activity in an academic year in which they are not enrolled will not be granted CFU credits.
5. Internship/internship period
In addition to the CFUs stipulated in the curriculum/study plan (check carefully what is indicated on the Teaching Regulations): here information on how to activate the internship.
Modules and other activities that can be entered independently in the booklet
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Mathematics mini courses |
Paolo Dai Pra
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Deadlines and administrative fulfilments
For deadlines, administrative fulfilments and notices on graduation sessions, please refer to the Graduation Sessions - Science and Engineering service.
Need to activate a thesis internship
For thesis-related internships, it is not always necessary to activate an internship through the Internship Office. For further information, please consult the dedicated document, which can be found in the 'Documents' section of the Internships and work orientation - Science e Engineering service.
Final examination regulations
Upon completion of the Degree programme, students will need to submit and present their thesis/dissertation, which must be in English and focusing on a scientific topic covered during the programme. Alternatively, the thesis/dissertation may consist of the analysis and solution of a case study (theoretical and/or relevant to a real industrial context), experimental work, possibly developed as part of an internship, or original and independent research work that may include mathematical formalisation, computer design and a business-oriented approach.
These activities will be carried out under the guidance of a Thesis Supervisor at a University facility, or even outside the University of Verona, either in Italy or abroad, provided that they are recognised and accepted for this purpose in accordance with the teaching regulations of the Master's Degree programme in Data Science.
22 CFU credits shall be awarded for the final examination (assessment of the thesis/dissertation).
The Graduation Committee, which is in charge of the evaluation of the final examination (presentation of the dissertation in English) shall evaluate each candidate, based on their achievements throughout the entire degree programme, carefully assessing the degree of consistency between educational and professional objectives, as well as their ability for independent intellectual elaboration, critical thinking, communication skills and general cultural maturity, in relation to the objectives of the Master's Degree programme in Data Science, and in particular, in relation to the topics dealt with by the candidate in their thesis.
Students may take the final exam only after they have passed all the other modules and exams that are part of their individual study plan, and fulfil all the necessary administrative requirements, in accordance with the terms indicated in the General Study Manifesto.
The graduation exam and ceremony will be carried out by the Graduation Committee appointed by the Chair of the Teaching Committee and composed of a President and at least four other members chosen among the University's lecturers.
The thesis/dissertation will be assessed by the Dissertation Committee, which is composed of three lecturers possibly including the Thesis Supervisor, and appointed by the Chair of the Teaching Committee. The Dissertation Committee shall produce an evaluation of the dissertation, which will be submitted to the Graduation Committee, which will issue the final graduation mark. The Teaching Committee shall govern the procedures of the Dissertation Committee and the Graduation Committee, and any procedures relating to the score awarded for the final exam through specific regulations issued by the Teaching Committee.
Documents
Title | Info File |
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Regolamento esame finale | Final exam regulation | pdf, it, 387 KB, 27/04/22 |
List of thesis proposals
theses proposals | Research area |
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Domain Adaptation | Computer Science and Informatics: Informatics and information systems, computer science, scientific computing, intelligent systems - Computer graphics, computer vision, multi media, computer games |
Domain Adaptation | Computer Science and Informatics: Informatics and information systems, computer science, scientific computing, intelligent systems - Machine learning, statistical data processing and applications using signal processing (e.g. speech, image, video) |
Domain Adaptation | Computing Methodologies - IMAGE PROCESSING AND COMPUTER VISION |
Domain Adaptation | Computing methodologies - Machine learning |
Career management
Student login and resources
Erasmus+ and other experiences abroad
Attendance modes and venues
As stated in the Teaching Regulations, attendance at the course of study is not mandatory.
Part-time enrolment is permitted. Find out more on the Part-time enrolment possibilities page.
The course's teaching activities take place in the Science and Engineering area, which consists of the buildings of Ca‘ Vignal 1, Ca’ Vignal 2, Ca' Vignal 3 and Piramide, located in the Borgo Roma campus.
Lectures are held in the classrooms of Ca‘ Vignal 1, Ca’ Vignal 2 and Ca' Vignal 3, while practical exercises take place in the teaching laboratories dedicated to the various activities.