Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2023/2024
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1 module among the following (a.a. 2023/24: Data protection in business organizations not activated)2 modules among the following (a.a. 2023/24: Statistical methods for business intelligence not activated)2 modules among the following (a.a. 2023/24: Complex systems and social physics not activated)2 modules among the followingLegend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing research for agrifood and natural resources (2022/2023)
Teaching code
4S009083
Academic staff
Coordinator
Credits
6
Language
English
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Semester 1 dal Oct 3, 2022 al Jan 27, 2023.
Learning objectives
The course aims to provide students with an introduction to data analysis methodologies relating to the agri-food sector with extension to related sectors. Applications will be presented about both business, market supply and demand data. At the end of the course the student has to show to have acquired the following skills:
- knowledge about the main methods of data analysis in the agrifood sector
- knowledge of the basic methods for data analysis in sectors related to the agrifood industry
- ability to exploit basic methods for data analysis in sectors related to the agrifood industry
Prerequisites and basic notions
None
Program
The Food systems
Natural Resources and Common Goods
Food marketing mix
Product differentiation
Food Distribution and Supply Chain Management
Performance indicators for food supply chains
Agri-Food and Natural Resources Data
Food and natural resources demand
Value Theory and Product Valuation: WTP and WTA
The experimental methods applied to Food marketing
Bibliography
Didactic methods
Lectures in presence and exercises
Learning assessment procedures
The exam consists of group works and group presentation during the course and an oral examination at the end of the course
Evaluation criteria
The final mark will be given on the basis of the following criteria:
- Exercises in class: 20%
- Final Report: 40%
- Individual questions: 40%
Criteria for the composition of the final grade
30/30
Exam language
Inglese
