Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Speaking skills for business and global affairs 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleProtocol and etiquette: principles, rules and practical applications 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleThe professional public speaker 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleWriting skills in today's world of work 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleEnglish for global legal studies 3 Credits
Coordinatore: Sara Corrizzato SSD:IUS/21
Detail of the ModuleThe institutional framework of the european union and the use of eu official languages 3 Credits
Coordinatore: Sara Corrizzato SSD:IUS/14
Detail of the ModuleGlobal competition and business: the evolution of markets and industries 3 Credits
Coordinatore: Sara Corrizzato SSD:SECS-P/08
Detail of the ModuleMarket disruption and client centricity 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleWeb and social media marketing 3 Credits
Coordinatore: Sara Corrizzato SSD:SECS-P/08
Detail of the ModuleElectronic commerce and information technologies 3 Credits
Coordinatore: Sara Corrizzato SSD:INF/01
Detail of the ModuleGlobal dimensions in the supply chains: fair trade and logistics networks 3 Credits
Coordinatore: Sara Corrizzato SSD:SECS-P/08
Detail of the ModuleCorporate reporting and performance analysis 3 Credits
Coordinatore: Sara Corrizzato SSD:SECS-P/07
Detail of the ModuleEconomics and art markets 3 Credits
Coordinatore: Sara Corrizzato SSD:SECS-P/01
Detail of the ModuleThe business of the wine industries 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleTranslating and interpreting business discourse 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleIntercultural communication in the professional setting 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleLanguage in economic diplomacy 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleEnglish for international negotiations: the art of business crisis leadership 3 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleNegotiation with the EU and the UN 2 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleSimulation of an international business negotiation 1 Credits
Coordinatore: Sara Corrizzato SSD:L-LIN/12
Detail of the ModuleWeb and social media marketing (2021/2022)
Teaching code
4S009472
Teacher
Coordinatore
Credits
3
Language
English
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Program
This module is divided into four parts. Part one focuses on an overview of digital marketing. Part two moves on to consider the digital customer, and part three is dedicated to social media marketing. The final part looks at measuring social media marketing success.
PART ONE: Digital Marketing - an Overview
- Digital marketing and web marketing
- Online and offline marketing: an integrated perspective
- Targets and objectives of online marketing
- A classification of online communication tools
PART TWO: The Digital Consumer
- How digital marketing and mobile technology have changed consumers’ purchasing process
- Web and social media usage across cohorts
PART THREE: Social Media Marketing
- Top social media platforms and recent trends in social media marketing
- Influencer marketing
PART FOUR: Measuring Social Media Marketing Success
- Best practices and failures in social media branding
- Social media metrics: an overview
Examination Methods
Continuous assessment plus one midterm test and one final test.
Duration
The course has a total duration of years: 1 and will be held in the period from February 11, 2022 to January 13, 2023.Lecture timetable
Venerdì pomeriggio e sabato mattina, a cadenza quindicinale.When and where
Course duration: to be completed within one calendar year 2022 starting January 2022.Lessons: either face-to-face or videostreaming lessons (in line with governmental and university provisions on COVID-19), to take place on Friday afternoon and Saturday morning, for a total of 8 hours per week every fortnight + access to digital platform and state-of-the-art digital educational tools.
Study mode
Lessons: either face-to-face or videostreaming lessons (in line with governmental and university provisions on COVID-19).On line Teaching
Speaking skills for business and global affairs (4h out of 12 online – free access);Protocol and etiquette: principles, rules and practical applications (4h out of 12 online – free access);
The professional public speaker (4h out of 12 online – free access);
Writing skills in today's world of work (4h out of 12 online – free access);
English for global legal studies (4h out of 12 online – free access);
Governance and conflict (4h out of 12 online – free access);
The institutional framework of the European Union and the use of EU official languages (4h out of 12 online – free access);
Global competition and business: the evolution of markets and industries (4h out of 12 online – free access);
Market disruption and client centricity (4h out of 12 online – free access);
Web and social media marketing (4h out of 12 online – free access);
Electronic commerce and information technologies (4h out of 12 online – free access);
Global dimensions in the supply chains: fair trade and logistics networks (4h out of 12 online – free access);
Corporate reporting and performance analysis (2h out of 12 online – free access);
Economics and art markets (4h out of 12 online – free access);
The business of the wine industries (4h out of 12 online – free access);
Translating and interpreting business discourse (4h out of 12 online – free access);
Intercultural Communication in the professional setting (4h out of 12 online – free access);
Language in Economic Diplomacy (4h out of 12 online – free access);
English for international negotiations: the art of business crisis leadership (4h out of 12 online – free access);
Negotiation with the EU and the UN (8h face to face/videostreaming);
Simulation of an international business negotiation (8h face to face/videostreaming)
Tools: Digital platform and latest generation educational tools.
Individual modules
Those wishing to take individual modules that are part of a Professional Master’s programme may do so, as long as they meet the relevant entry requirements. In any case, each student can take individual modules for a maximum of 30 CFU credits.The list of available modules, the maximum number of participants, and the required fees are indicated in the Course Factsheet of each course. If the Professional Master’s programme in question does not start, no individual modules will be available. It is possible to enrol on individual modules only for the courses that have reached the minimum number of participants required to start, provided this is allowed by the regulations of the course in question.
Those wishing to enrol on individual modules will need to apply by filling out the relevant form published on the web page of the course and send it to: segreteria.master@ateneo.univr.it no later than 15 days before the beginning of the module lectures.
Those wishing to enrol as “uditori” will need to write to segreteria.master@ateneo.univr.it by the relevant course deadlines.
Attachments
| Title | Info File |
|---|---|
1. Singoli Moduli del Master in English for international business and global affairs
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109 KB, 17/08/21 |
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2. Modulo iscrizione Singoli Moduli IT
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786 KB, 17/08/21 |
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3. Modulo iscrizione Singoli Moduli EN
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328 KB, 17/08/21 |
Project work, interim assessments, final test
Face-to face/Videostreaming teaching (166 hours) and online teaching (74 hours)1 interim assessment
1 final test
