Studying at the University of Verona
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Web and social media marketing (2021/2022)
Teaching code
4S009472
Teacher
Coordinator
Credits
3
Language
English
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Program
This module is divided into four parts. Part one focuses on an overview of digital marketing. Part two moves on to consider the digital customer, and part three is dedicated to social media marketing. The final part looks at measuring social media marketing success.
PART ONE: Digital Marketing - an Overview
- Digital marketing and web marketing
- Online and offline marketing: an integrated perspective
- Targets and objectives of online marketing
- A classification of online communication tools
PART TWO: The Digital Consumer
- How digital marketing and mobile technology have changed consumers’ purchasing process
- Web and social media usage across cohorts
PART THREE: Social Media Marketing
- Top social media platforms and recent trends in social media marketing
- Influencer marketing
PART FOUR: Measuring Social Media Marketing Success
- Best practices and failures in social media branding
- Social media metrics: an overview
Examination Methods
Continuous assessment plus one midterm test and one final test.
