Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
12
A
L-FIL-LET/12
6
A
INF/01
6
A
L-LIN/01
6
A
M-STO/04
6
B
L-ART/07
6
B
L-ART/05
12
B/C
M-FIL/01 ,M-FIL/03
3
F
-

2° Year  activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
12
A
L-LIN/12
12
A
SPS/07 ,SPS/08
12
B
M-PSI/05
6
B
L-ART/06
One course to be chosen among the following
6
B
SECS-P/08
6
B
SECS-P/10
6
B
SECS-P/08
2nd foreign language B1 (CB Test): French, German, Russian, Spanish
6
E
-

3° Year  activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
6
A
INF/01
6
B
IUS/10
6
B
SPS/01
6
B
M-FIL/02
6
B
M-PSI/06
One course to be chosen among the following
6
C
L-FIL-LET/14
6
C
M-DEA/01
6
C
L-LIN/10
6
C
M-STO/06
6
C
L-FIL-LET/11
One course to be chosen among the following
6
C
M-STO/08
6
C
M-STO/08
6
C
M-STO/08
Prova finale
6
E
-
activated in the A.Y. 2017/2018
ModulesCreditsTAFSSD
12
A
L-LIN/12
12
A
SPS/07 ,SPS/08
12
B
M-PSI/05
6
B
L-ART/06
One course to be chosen among the following
6
B
SECS-P/08
6
B
SECS-P/10
6
B
SECS-P/08
2nd foreign language B1 (CB Test): French, German, Russian, Spanish
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-
Between the years: 1°- 2°- 3°
Stage/laboratories
9
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Business Communications  (2017/2018)

Teaching code

4S01397

Teacher

Mario Magagnino

Coordinator

Mario Magagnino

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

First half of Semester 1 , Second half of Semester 1

Lessons timetable Seminars 0

Learning outcomes

The course aims to provide the basic content related to the tools available to the company to develop a coherent communication and synergistic with its strategy.

Program

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop

Reference texts
Author Title Publishing house Year ISBN Notes
Fioroni e Magagnino Monografie Istituzionali d'Impresa (Edizione 1) QuiEdit 2010 9788864640594 da integrare con lo studio del sito: www.monografieimpresa.it
Fiocca Sebastiani Politiche di marketing (Edizione 1) McGraw-Hill 2009 I primi 6 capitoli
Mario Magagnino Verona (Provincia di Gardaland) (Edizione 2) QuiEdit 2010 9788889480618

Examination Methods

Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE