Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti

2° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S02881

Academic staff

Federico Testa

Coordinator

Credits

12

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestrino A, II semestrino B

Location

VERONA

Learning outcomes

The first part of the course provides the main conceptual categories, analytical and instrumental in understanding a business organization, its goals, strategies, structures, operations and relationships.
The second part of the course classifies the publishing industry from the perspective of its main actors and presents some of the most significant economic phenomena related to communication and information distribution.

A specific focus is dedicated to the meeting and discussion with the innovative professions in the related job market.

Program

The company: DESIGN AND STRATEGY OPERATIONS
Stakeholder theory and the nature of profit.
Resources, competencies and competitive advantage. Trademarks and patents.
Strategic management: strategies for corporate.
Focus and competitive differentiation, cost leadership.
Processes of diversification and non-competitive relationships.
The organizational structure, corporate functions and criteria of efficiency and organizational effectiveness.
Business intelligence and business networking.
The HR Department: scope and activities.

Examination Methods

EXAM consists of a written test and an interview.

During the course, and only for students attending, there will be a written test part.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE