Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
activated in the A.Y. 2016/2017
ModulesCreditsTAFSSD
1st foreign language (international markets)
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
L-LIN/21
6
C
SECS-P/11
6
B
INF/01
9
B
SECS-P/08
6
B
SECS-P/07
12
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
3rd foreign language
12
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

English for international marketing and tourism  (2016/2017)

Teaching code

4S002977

Teacher

Anna Zanfei

Coordinator

Anna Zanfei

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.

MoodleMoodle Seminars 0

Learning outcomes

Oucomes
The aim of this course is to increase knowledge of digital discourse for promotional purposes. We will do so by analyzing online articles, reviews, adverts in current promotional topics. We will work on reading comprehension, understanding the Theory of English for specific purposes and the underlying digital discourse theory that is driving intertextuality, lexicon, e-grammar. The sources of those topics will include various promotional websites and related apps as well as offline use of Netspeak for international promotional purposes and dedicated online and offline magazines such as the Economist and the Times.

Program

The syllabus is divided in 10 topics:
1. English for Specific purposes and the case of English for promotional purposes
2. English for a Global Market in the Internet context: websites, apps, Netspeak
3. word frequency, word length, multiple language and specific reference words in online/off line menus and their correlation with price and social class
4. Intertextuality and interdiscursivity in online consumers’ reviews: Yelp, Trip Advisor, Epicurious.
5. Intertextuality, topicality and repetition as discourse coherence: hashtags and retweets
6. Interdiscursivity as a common feature in digital modes of interactions: genre-mixing and intertextual relationship with other genres in promotional texts
7. References, indexes, interdiscourse (conventions of discourses) in commercial products advertisements
8. Digital discourse and linguistic landscape research: lol speak in advertisements and billboards
9. Recontextualization-remediation: examples of research studies of sellable Netspeak and its new situated meaning on public display and merchandise.
10. Grice, the maxim of relevance in restaurant menus and its correlation with high/low price.

Bibliography:


Tannen D. and Trester A.M., eds. (2013) Discourse 2.0. Language and New Media (chapters 1, 6, 7, 8, 13).
Jones R.H., Chik A. Hafner C. A., (2015) Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age (chapters 1, 3, 5, 6, 12).
Jurafsky, Dan. The Language of Food: A Linguist Reads the Menu (p. 8). W. W. Norton & Company. (chapters 1,2, 5, 8, 10, 12)

Reference texts
Author Title Publishing house Year ISBN Notes
Tannen D. and Trester A.M Discourse 2.0. Language and New Media Palgrave 2013
Jones R.H., Chik A. Hafner C. A. Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age Routledge 2015
Jurafsky, Dan The Language of Food: A Linguist Reads the Menu Norton & Company 2016

Examination Methods

Prerequisite: Varieties of English
Written exam about the topics of the syllabus.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE