Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
activated in the A.Y. 2016/2017
ModulesCreditsTAFSSD
Modules Credits TAF SSD
Between the years: 1°- 2°
Between the years: 1°- 2°
3rd foreign language
12
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02575

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

The teaching is organized as follows:

Parte 2

Credits

6

Period

I SEMESTRE

Academic staff

Nicola Cobelli

Parte 1

Credits

3

Period

I SEMESTRE

Academic staff

Marta Maria Ugolini

Learning outcomes

The course aims to :
- Frame business marketing in the context of different exchange systems, product categories, exchange approaches, decisional subjects and businesses (manufacturing companies, service companies, NPO, ...)
- Explanin managerial implications of the main keywords in competition: value, relations, processes, sustainability
- Frame marketing central process in its 3 key moments: planning, composition and proposal of a valuable product offering

Program

Business, market and society
The digital revolution
The marketing process between business and the environment.
Market analysis: Analysis of the offer; Demand analysis; Information for marketing decisions.
Value Creation and goal setting: Strategic core business and business portfolio decisions Behavior and segmentation of demand; Competitive strategies; Objectives and metrics.
Definition of the supply system: The offer core: the product and its branding; Distribution choices; Pricing; The role of digital marketing.
Dissemination and value management: corporate and marketing communication; Tools and media; Channel management and trade marketing; Sales management; Management of customer relations.
Marketing management: Marketing plan; Marketing organization; Towards sustainable marketing.
Retail marketing; Service marketing; International market development

Examination Methods

A written test to assess accurate knowledge and a supplementary oral examination are required.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE