Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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1st foreign language
2nd foreign language
2° Year activated in the A.Y. 2016/2017
Modules | Credits | TAF | SSD |
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1st foreign language (international markets)
Modules | Credits | TAF | SSD |
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1st foreign language
2nd foreign language
Modules | Credits | TAF | SSD |
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1st foreign language (international markets)
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Advanced marketing for goods and services (2016/2017)
Teaching code
4S02575
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
The teaching is organized as follows:
Parte 2
Parte 1
Learning outcomes
The course aims to :
- Frame business marketing in the context of different exchange systems, product categories, exchange approaches, decisional subjects and businesses (manufacturing companies, service companies, NPO, ...)
- Explanin managerial implications of the main keywords in competition: value, relations, processes, sustainability
- Frame marketing central process in its 3 key moments: planning, composition and proposal of a valuable product offering
Program
Business, market and society
The digital revolution
The marketing process between business and the environment.
Market analysis: Analysis of the offer; Demand analysis; Information for marketing decisions.
Value Creation and goal setting: Strategic core business and business portfolio decisions Behavior and segmentation of demand; Competitive strategies; Objectives and metrics.
Definition of the supply system: The offer core: the product and its branding; Distribution choices; Pricing; The role of digital marketing.
Dissemination and value management: corporate and marketing communication; Tools and media; Channel management and trade marketing; Sales management; Management of customer relations.
Marketing management: Marketing plan; Marketing organization; Towards sustainable marketing.
Retail marketing; Service marketing; International market development
Examination Methods
A written test to assess accurate knowledge and a supplementary oral examination are required.