Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre | Oct 1, 2015 | Jan 9, 2016 |
| II semestre | Feb 22, 2016 | May 31, 2016 |
| Session | From | To |
|---|---|---|
| Appelli d'esame LINGUE - sessione invernale | Jan 11, 2016 | Feb 20, 2016 |
| Appelli d'esame LINGUE - sessione estiva | Jun 3, 2016 | Jul 29, 2016 |
| Appelli d'esame LINGUE - sessione autunnale | Aug 29, 2016 | Sep 29, 2016 |
| Session | From | To |
|---|---|---|
| TESI DI LAUREA - LINGUE | Nov 18, 2015 | Nov 20, 2015 |
| TESI DI LAUREA - LINGUE | Mar 30, 2016 | Apr 1, 2016 |
| TESI DI LAUREA - LINGUE E LL.SS | Jul 6, 2016 | Jul 8, 2016 |
| TESI DI LAUREA - LINGUE E LL.SS | Nov 23, 2016 | Nov 25, 2016 |
| Period | From | To |
|---|---|---|
| FESTA DELL'IMMACOLATA | Dec 8, 2015 | Dec 8, 2015 |
| VACANZE DI NATALE | Dec 23, 2015 | Jan 6, 2016 |
| VACANZE DI PASQUA | Mar 24, 2016 | Mar 29, 2016 |
| FESTA DELLA LIBERAZIONE | Apr 25, 2016 | Apr 25, 2016 |
| Festa dei Lavoratori | May 1, 2016 | May 1, 2016 |
| Festa del S. Patrono S. Zeno | May 21, 2016 | May 21, 2016 |
| Vacanze estive | Aug 8, 2016 | Aug 15, 2016 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic management applied to international markets (2015/2016)
Teaching code
4S02574
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
I semestre dal Oct 1, 2015 al Jan 9, 2016.
Learning outcomes
The course aims at providing a set of theoretical and practical tools to manage the firm’s internationalization process. Choices related to emerging markets entry and to competition in business-to-business contexts will be covered in detail. Starting from the analysis of strategic decisions, some operational choices will be presented as well, including a focus on sales management.
Program
The international scenario: mature markets, emerging markets, globalization
Foreign market entry: analysis of opportunities and entry modes
Competitive advantages and positioning of the offering in foreign markets:
-Positioning of the offering
-Product strategy
-Pricing strategy
-Communication strategy and cross-cultural management
International competition in business-to-business markets:
-Business-to-business marketing tools
-Business-to-business branding strategies
Sales management as a tool to compete in foreign markets:
-The need for a relational selling approach
-Key Account Management and other key decisions in sales management
Textbooks and study materials
For attending students:
-Slides posted on the e-learning platform, lecture notes, business presentations’ notes.
-Valdani, Bertoli (2014), “Marketing internazionale”, Egea: paragraphs 5.1, 5.2, 5.3 e 5.4 and chapters 8, 9, 10 & 11.
-Ferrazzi, Tacconi (2012), “Me ne vado a est”, Infinito Edizioni.
-Sisti, Guenzi, Caiozzo (2015), “Gestire le vendite. L’eccellenza nel sales management”, Egea, chapters 2, 3, 4, 5 e 9.
For not attending students:
-Valdani, Bertoli (2014), “Marketing internazionale”, Egea: chapters 1, 5 (only par. 5.1, 5.2, 5.3 & 5.4), 8, 9, 10 & 11.
-Sisti, Guenzi, Caiozzo (2015), “Gestire le vendite. L’eccellenza nel sales management”, Egea, capitoli 2, 3, 4, 5 e 9.
-Ferrazzi, Tacconi (2012), “Me ne vado a est”, Infinito Edizioni.
-Cassia F. (2009), “Business-to-business branding: continuità, discontinuità e problemi aperti” (article posted on the course web page).
Examination Methods
The exam consists of a written test to assess accurate knowledge, followed by an oral exam. The oral exam is compulsory only for those students that have obtained a particularly high mark in the written test, for all other students it is optional.
Teaching materials
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Stage e tirocini
Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.
Graduation
Attachments
| Title | Info File |
|---|---|
Adempimenti amministrativi domanda di laurea NOVEMBRE 2021 (a.a. 2020-21)
|
414 KB, 16/06/21 |
|
Adempimenti amministrativi domanda di laurea sessione straordinaria MARZO 2022 (a.a. 2020-21)
|
413 KB, 22/09/21 |
|
Tabella scadenze sessione di laurea NOVEMBRE 2021
|
533 KB, 16/06/21 |
Gestione carriere
Linguistic training CLA
Language skills
Student Guide
Attachments
| Title | Info File |
|---|---|
|
Vademecum normativo area Lingue e letterature straniere
|
1006 KB, 24/09/21 |
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.