Teaching code

4S00124

Teacher

Federico Brunetti

Coordinator

Federico Brunetti

Credits

9

Also offered in courses:

• Business management of the course Bachelor's degree in Economics, Firms and International Markets

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

secondo semestre (lauree) dal Feb 21, 2022 al Jun 1, 2022.

Lessons timetable Moodle Seminars 1

Learning outcomes

Within a general framework of harmonious relationships between the company and its environment, this course aims at introducing students to the topics of business management and decision-making in order to increase the firm's competitiveness. Specifically, the course offers a broad perspective, on the one hand, to place the company in the wider environmental context and, on the other hand, to provide a framework for subsequent specialised insights. Furthermore, it aims to deliver to students the main concepts of company and management, company functions and decisions criteria and logic, not only in theoretical terms but also in practical ones. Particular attention is paid to the subjects of entrepreneurship, innovation and innovative business models with respect to both national and international markets. On completion of the course, students will have the key concepts needed to understand the firm’s behaviour and functioning and to properly appreciate the role of innovation. Moreover, they will be able to devise relevant strategies both at departmental level and at a company-wide level. The contents of the course are also defined in the light of research on the innovative business experiences in the area and are provided also through non-traditional teaching methods.

Program

Company, entrepreneurship, innovation concepts
Goods, services and new ways of value creation
Traditional firm's goals and new trends
Evolution in the nature of the firm
Vision, mission and values
The Production-Distribution-Consumption chain and the innovation in the business models
The company and its environment
Corporate social responsibility
The entrepreneur and the founding of the company
The factors of production
Creativity, innovation, digitisation
The production department and the choices of integration and decentralisation of production
The organisational structure and human resource management
Innovation and corporate creativity
Corporate decision-making processes: from olympic to ecological rationality
The business plan
The methods of economic convenience
The methods for the analysis of the economic convenience of industrial investments
The problems of cost analysis
Business strategies
The relationship between the company and the marketplace: from historical evolution to future perspectives

Teaching methods

Lessons will be given in Italian, using an experiential learning approach and interactive teaching. The teaching methods include both lectures regarding the transmission of basic notions, key-categories and fundamental application tools, and exercises about the implementation of the methods of economic convenience. In addition to face-to-face lessons, the topics of the programme are covered by practical lessons of active teaching such as movie showing, case studies, group projects in the classroom and the participation of scholars, entrepreneurs, managers and business experts. Some Moodle tools will be deployed to perform distance-learning activities.

The individual reception service is available throughout the academic year. It is managed by the teacher on the web pages and constantly updated.

Attending students are exempt from studying chapters 1 and 15 of the text C. Baccarani, F. Brunetti, E. Giaretta (edited by), Business and management between skills and progress, Giappichelli, Turin, 2015, while non-attending students are invited to study these chapters.

Last update: February 22, 2022

Bibliography

Examination Methods

The examination is oral.
The oral examination covers the programme as a whole and is aimed at assessing the candidate’s critical analysis skills, their reasoning abilities as well as verifying the knowledge of the topics and the ability of finding connections among them.
Given the unity of the subject and the importance of getting a comprehensive overview, there is no intermediate test available for this course.



Last update: February 22, 2022