Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre (lauree) | Sep 20, 2021 | Jan 14, 2022 |
secondo semestre (lauree) | Feb 21, 2022 | Jun 1, 2022 |
Session | From | To |
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sessione invernale | Jan 17, 2022 | Feb 18, 2022 |
sessione estiva | Jun 6, 2022 | Jul 15, 2022 |
sessione autunnale | Aug 22, 2022 | Sep 16, 2022 |
Session | From | To |
---|---|---|
sessione autunnale (validità a.a. 2020/2021) | Dec 6, 2021 | Dec 10, 2021 |
sessione invernale (validità a.a. 2020/2021) | Apr 6, 2022 | Apr 8, 2022 |
sessione estiva (validità a.a. 2021/2022) | Sep 5, 2022 | Sep 6, 2022 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2022/2023
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3° Year activated in the A.Y. 2023/2024
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing for Innovation (2023/2024)
Teaching code
4S008931
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree) dal Sep 25, 2023 al Jan 19, 2024.
Courses Single
Authorized
Learning objectives
This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.
Prerequisites and basic notions
It is suggested that this teaching be approached with knowledge and skills in business economics and management. However, it is clarified that there are no formal propaedeuticities.
Program
1. Changing markets and marketing changes: scenarios and strategies
2. Marketing research and demand forecasting
3. Analyzing the consumer and business market
4. Value relationships with customers
5. Market segmentation and targeting
6. Positioning strategy and differentiation
7. Managing the brand and its value
8. Managing products and services
9. Manage pricing strategies and policies
10. Design go-to-market and manage distribution
11. Manage and integrate marketing communications and advertising
12. Evolutionary marketing: measurement, execution and innovation in the age of digital transformation
Moreover, some cases and discussion will include Sustainable Marketing, and Diversity and Inclusion Marketing.
Bibliography
Didactic methods
Teaching is mainly organized with face-to-face lectures, stimulating students to active participation through analysis and discussion of exercises and cases, individually or in small groups. Some testimonials will enrich students' application skills; with the opportunity to participate in some quick challenges given by companies. In addition, students will be invited for some optional guided tours - organized outside of class time. The lectures may be videotaped for later viewing, but be warned that the more interactive moments are not very usable by those at a distance. Other exercises are offered in moodle. The marketing course Telegram group is dedicated to online discussion and interaction, with some small challenges, on the latest trends in marketing for innovation.
Learning assessment procedures
The examination has two alternative modalities the student can choose.
1. Traditional option= Written mandatory, oral optional. The exam is written, with ten open questions (duration 60 minutes). The oral is only optional, and supplementary to the written test. The supplementary oral is aimed at filling any gaps in the written.
*There is an intermediate exam, on the first part of the syllabus (5 questions, 30 minutes)- those who pass it do not have to answer the related section of the exam.
2. Project work modality= Submission of a marketing plan, oral mandatory.
- Students must develop a marketing plan (in groups of up to three), according to the case proposed by the Italian Marketing Society 2023. Such plan replaces the written test. - - Individual oral examination is mandatory, for theoretical-technical presentation and theoretical discussion of the marketing plan.
3. Project works will be presented during the course, and should be submitted by the end of the lessons.
Evaluation criteria
Traditional mode/intermediate test= The theoretical questions of the written exam are worth three points each. The evaluation criteria are: theoretical-technical knowledge is evaluated by the correctness and completeness of the answer; application ability is evaluated by real examples. The oral discussion may supplement the grade of the written test.
Application mode= evaluation of the marketing plan considers the following criteria: correctness and completeness of the structure of the plan; correctness and consistency of the proposed solutions - the grade is awarded to all members of the group who have self-certified their role. The individual oral discussion evaluates the communicatons ability, as well as the student's technical-theoretical knowledge, and related application and critical skills.
Criteria for the composition of the final grade
The final grade is obtained as follows for the traditional mode:
- written examination grade in /30 (the grade in thirtieths of the first part (or midterm grade) is averaged with the grade of the second part of the written examination - both grades must be =>18/30);
- the oral supplements this final grade by a maximum of 2 points.
The final grade is obtained as follows for the applied mode:
- grade 1 on the marketing plan in thirtieths;
- grade 2 on the oral test in thirtieths is to confirm or not the plan grade).
Bonus points: with active participation during the lessons, students can obtain up to a maximum of 3 bonus points to be added to their final grade (more details in moodle).
Exam language
Italiano
Sustainable Development Goals - SDGs
This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainabilityType D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Job Club | D |
Paola Signori
(Coordinator)
|
1° 2° | Sustainable tourism Lab | D |
Paola Signori
(Coordinator)
|
1° 2° | Marketing plan | D |
Virginia Vannucci
(Coordinator)
|
1° 2° | Soft skills Coaching Days (Esu 4 job) - 2021/2022 | D |
Paola Signori
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
1° 2° | Data Analysis Laboratory with R (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public | D |
Federico Brunetti
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | AN INTRODUCTION TO LATEX TYPESETTING SYSTEM | D |
Alberto Peretti
(Coordinator)
|
Career prospects
Module/Programme news
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There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
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Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano videoregistrate e che le videoregistrazioni vengano messe a disposizione sui relativi spazi e-learning degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
La sede di svolgimento delle lezioni e degli esami è l'University Hub.