Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Economia e innovazione aziendale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
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3° Year activated in the A.Y. 2023/2024
Modules | Credits | TAF | SSD |
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1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing for Innovation (It will be activated in the A.Y. 2023/2024)
Teaching code
4S008931
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Learning outcomes
This Marketing for Innovation course aims to discuss about marketing theory and practice fundamentals. Marketing "is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA)" and this course will decline it to spread business innovation. In particular, this program includes analitical, strategical and operational marketing topics. Students will then be called to action by applying some traditional and modern techniques in order to analyze emergent customers' desideres and needs, to discover new marketing opportunities and threats, and being able to develop marketing plans to suggest operational actions and solutions for a strategic repositioning or for lunching new products and services.
Educational offer 2024/2025
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: