Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD

2° Year   activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD

3° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
3rd foreign language B1 level
3
F
-
Training
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
3rd foreign language B1 level
3
F
-
Training
6
S
-
Final exam
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00916

Coordinator

Sandro Stanzani

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION

Period

II semestre (Lingue e letterature straniere) dal Feb 14, 2022 al May 28, 2022.

Learning outcomes

The course is oriented to: - Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations. - Present a review of principal results of communicative research on mass-media communication. - Reflect on the principal characteristics of communication processes emerging in the commercial field. At the end of the course the student must demonstrate: 1. to be able to use autonomously the fundamental concepts and the specific lexicon of communication theory, recognizing the definition of the elements of the communicative act; 2. to know how the verbal and nonverbal communication elements contribute to the effectiveness of public communication, building credibility and persuasion; 3. to know how to recognize the structural elements that distinguish face to face communication from mediated communication and both from mass communication; 4. to be able to use the concepts of communication theory to interpret the contemporary phenomenon of commercial communication.

Program

The teaching program will cover the following contents:

Fundamental concepts (information, communication and social report)
The structure of the communicative relationship
The communicative process
The functions of communication
The noise and dis-functions of communication
The forms of communication (non-verbal communication and language)
The elements of effectiveness of public communication
The approaches to the study of communication
Mediated communication
Mass communication
Credibility and persuasion
Communication in the business field

Lessons will be held in lecture modality, through the use of audiovisual media too.
There will be two theoretical-practical seminars on:
1. the elements of effectiveness of public speaking;
2. the social representation of made in italy.

Bibliography:
• Gili G. Colombo F., Comunicazione e società, Brescia, La Scuola.
• Fabris G., Societing. Il marketing nella società postmoderna, Milano, Egea (chapters 1, 2, 3, 4, 5, 6); (plus chapters 8, 9, 14, 15 for students who want to take oral exam)
• Slides

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

Objetives:
The assessment test is intended to focus on the student's acquisition of the concepts and the basic lexicon relating to the structure of the communication, with particular reference to the differences between face-to-face, mediated and mass-media communication. In addition, the student must demonstrate that he possesses the conceptual elements to interpret the communicative processes involved in the socio-economic sector of consumption.

Methods:
Students must pass a written test with 33 questions.
Each right answer will mark one point. Test will be passed with 18 right answers.
Tests will be held in June, July, September, January and February
Those who want to change the mark obtained with the written test, can take the exam with an oral examination on the whole syllabus with the addition of 8,9,14,15 chapters of the book Societing (Fabris).

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE