Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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1st foreign language
2nd foreign language
1st foreign literature and culture
German literature and culture 1
2 foreign literature and culture
German literature and culture 1
2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
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1st foreign language
2nd foreign language
1st foreign literature and culture or a related course
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
2nd foreign literature and culture or a related course
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
3° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
1st foreign language
2nd foreign language
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
1st foreign language
2nd foreign language
1st foreign literature and culture
German literature and culture 1
2 foreign literature and culture
German literature and culture 1
Modules | Credits | TAF | SSD |
---|
1st foreign language
2nd foreign language
1st foreign literature and culture or a related course
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
2nd foreign literature and culture or a related course
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
Modules | Credits | TAF | SSD |
---|
1st foreign language
2nd foreign language
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Theory and Techniques of communication [Cognomi A-L] (2021/2022)
Teaching code
4S00916
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Period
II semestre (Lingue e letterature straniere) dal Feb 14, 2022 al May 28, 2022.
Learning outcomes
The course is oriented to: - Develop a general knowledge of fundamental characteristics of communicative processes and of interpersonal relations. - Present a review of principal results of communicative research on mass-media communication. - Reflect on the principal characteristics of communication processes emerging in the commercial field. At the end of the course the student must demonstrate: 1. to be able to use autonomously the fundamental concepts and the specific lexicon of communication theory, recognizing the definition of the elements of the communicative act; 2. to know how the verbal and nonverbal communication elements contribute to the effectiveness of public communication, building credibility and persuasion; 3. to know how to recognize the structural elements that distinguish face to face communication from mediated communication and both from mass communication; 4. to be able to use the concepts of communication theory to interpret the contemporary phenomenon of commercial communication.
Program
The teaching program will cover the following contents:
Fundamental concepts (information, communication and social report)
The structure of the communicative relationship
The communicative process
The functions of communication
The noise and dis-functions of communication
The forms of communication (non-verbal communication and language)
The elements of effectiveness of public communication
The approaches to the study of communication
Mediated communication
Mass communication
Credibility and persuasion
Communication in the business field
Lessons will be held in lecture modality, through the use of audiovisual media too.
There will be two theoretical-practical seminars on:
1. the elements of effectiveness of public speaking;
2. the social representation of made in italy.
Bibliography:
• Gili G. Colombo F., Comunicazione e società, Brescia, La Scuola.
• Fabris G., Societing. Il marketing nella società postmoderna, Milano, Egea (chapters 1, 2, 3, 4, 5, 6); (plus chapters 8, 9, 14, 15 for students who want to take oral exam)
• Slides
Bibliography
Examination Methods
Objetives:
The assessment test is intended to focus on the student's acquisition of the concepts and the basic lexicon relating to the structure of the communication, with particular reference to the differences between face-to-face, mediated and mass-media communication. In addition, the student must demonstrate that he possesses the conceptual elements to interpret the communicative processes involved in the socio-economic sector of consumption.
Methods:
Students must pass a written test with 33 questions.
Each right answer will mark one point. Test will be passed with 18 right answers.
Tests will be held in June, July, September, January and February
Those who want to change the mark obtained with the written test, can take the exam with an oral examination on the whole syllabus with the addition of 8,9,14,15 chapters of the book Societing (Fabris).