Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
I semestre (Lingue e letterature straniere) | Sep 28, 2020 | Jan 9, 2021 |
Annuale (Lingue e letterature straniere) | Sep 28, 2020 | May 29, 2021 |
II semestre (Lingue e letterature straniere) | Feb 15, 2021 | May 29, 2021 |
Session | From | To |
---|---|---|
ESAMI LINGUE - sessione invernale | Jan 11, 2021 | Feb 13, 2021 |
ESAMI LINGUE - sessione estiva | May 31, 2021 | Jul 24, 2021 |
ESAMI LINGUE - sessione autunnale | Aug 30, 2021 | Sep 25, 2021 |
Session | From | To |
---|---|---|
LAUREE LINGUE - sessione autunnale (a.a. 2019/20) | Nov 2, 2020 | Nov 7, 2020 |
LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) | Apr 7, 2021 | Apr 13, 2021 |
LAUREE LINGUE - sessione estiva (a.a. 2020/21) | Jul 5, 2021 | Jul 10, 2021 |
Period | From | To |
---|---|---|
Festa di Ognissanti | Nov 1, 2020 | Nov 1, 2020 |
Festa dell'Immacolata | Dec 8, 2020 | Dec 8, 2020 |
Festa della liberazione | Apr 25, 2021 | Apr 25, 2021 |
Festa del lavoro | May 1, 2021 | May 1, 2021 |
Festa del Santo Patrono | May 21, 2021 | May 21, 2021 |
Festa della Repubblica | Jun 2, 2021 | Jun 2, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
---|
German literature and culture 1
German literature and culture 1
2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
---|
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
3° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
German literature and culture 1
German literature and culture 1
Modules | Credits | TAF | SSD |
---|
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Principles of international marketing [Cognomi M-Z] (2022/2023)
Teaching code
4S02443
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
II semestre (Lingue e letterature straniere) dal Feb 13, 2023 al May 27, 2023.
Learning objectives
The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.
Prerequisites and basic notions
PROPEDEUTICITY
Students are reminded that the International Marketing Principles exam can only be taken if they have passed the Management Fundamentals exam.
Program
The marketing concept
Strategic marketing
Consumer behaviour
Marketing research
The marketing mix: product, price, place, promotion
REFERENCES
Kerin, Hartley, Rudelius, Pellegrini, Marketing, McGraw-Hill, Milano, 2020, 4° edition.
Attending students:
- Chapters 1, 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19, 20, 22, 23
- notes from lectures
- slides
- seminar lectures by industry experts.
Non attending students:
- Chapters 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 19, 20, 21, 22, 23
Bibliography
Didactic methods
- The teaching activity is divided into lectures and the discussion of business cases through the testimonies of entrepreneurs and managers. -The study material is differentiated for attended students and non-attending students in order to allow all students to fully achieve the educational objectives of the course.
Learning assessment procedures
A written examination with open questions will be carried out to assess:
- knowledge of concepts,
-ability to apply knowledge;
-appropriate use of the technical language.
In addition to the written test, the oral test is compulsory for those who have passed the written test with an evaluation of at least 29/30.
For those who have passed the written test with an evaluation between 18/30 and 28/30, the oral test is optional.
INSERTION IN YOUR STUDY PLAN OF PRINCIPLES OF INTERNATIONAL MARKETING AS AN EXAM OF CHOICE
The possibility of including the free-choice Principles of International Marketing course in the study plan does not depend on the teacher of the course, but must be authorized on the basis of the rules established by the Academic Board.
Given the partial overlap with some topics of the Principles of tourism marketing course, students in class 12 - Curriculum TUR, authorized to include Principles of international marketing in their study plan, will have to take the following non-attending program to the exam:
- Cateora P.R., Graham J.L., International Marketing. Italian companies and world markets (Italian ed. edited by Mattiacci A, Guerini C), Hoepli, Milan, all text except chapters 6-7-8-11.
Students of the TUR Curriculum cannot take the International Marketing Principles exam as attending students.
The exam is oral only.
Students of the TUR Curriculum or of other study courses are invited to report their situation at the time of enrolment, by email to the teacher.
Evaluation criteria
The evaluation criteria are therefore the following: -level of knowledge;
- ability to apply knowledge;
- language skills.
Criteria for the composition of the final grade
The final grade is expressed in 30ths.
Exam language
Italiano
Type D and Type F activities
To discover all the teaching activities accredited by the foreign teaching college click here
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Student login and resources
Gestione carriere
Attendance and location
Attendance is not mandatory.
More detailed information on attendance requirements, please refer to the “Regolamento del corso di studio”, available under the “Regolamenti” section in “Il Corso”. While the Student Handbook does not require mandatory attendance, it is recommended to confirm specific attendance policies with your professors for each course, lab, or practical training.
Part time enrolment is an option. For more information, visit the Possibilità di iscrizione Part time.
Classrooms and exam locations are:
Classes and exams are held at the following locations:
- Polo Zanotto (close to the Foreign Languages and Literatures building)>
- Polo Santa Marta
Assegnazione tutore
Attività accreditate D/F
Calendario didattico dettagliato
Cambio lingua curriculare
Competenze informatiche
Competenze linguistiche (prima e seconda lingua)
Competenze linguistiche in triennale (terza lingua CFU F)
Compilazione del piano didattico
Corso di Lingua catalana a.a. 2024-25
Corso di Lingua portoghese
Erasmus+ e altre esperienze all'estero
Linguistic training CLA
Presentazione dei corsi di studio e Open day
Graduation
Saperi minimi
Internships and apprenticeships - Foreign Languages and Literatures
Internships and apprenticeships
A mandatory internship period (6 CFUs) within business organizations is included in the study plan for the Bachelor’s degree in Languages and Cultures for Tourism and International Commerce (L12).
The internship is designed to provide students with practical experience in areas relevant to their future professional careers and to help them acquire specific professional skills.
Internship activities are conducted under the direct supervision of an individual lecturer and take place at professional firms, public administration offices, and companies accredited by the University of Verona.
Credits earned through internship activities will be awarded in accordance with the detailed provisions of the current “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” (University Regulations for the Recognition of Credits Accrued in University Internships).
- Information for prospective students about internships can be found at Stage e tirocini.
- Information for enrolled students is available on MyUnivr - come fare per - stage e tirocini.
- Information for companies regarding internships can be found at Stage e tirocini per azienze.
For more details, please visit the following link https://www.univr.it/it/i-nostri-servizi/gestione-carriere-studenti-lingue-e-letterature-straniere/stage-e-tirocini-lingue-e-letterature-straniere