Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
Prima lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Seconda lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Prima letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
Seconda letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
INF/01
3
F
INF/01

2° Year  activated in the A.Y. 2013/2014

ModulesCreditsTAFSSD
Prima lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Prima letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
Seconda letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
6
A
L-FIL-LET/10
Un insegnamento a scelta
6
C
M-GGR/01
6
C
M-GGR/01
Un insegnamento a scelta
6
A
SPS/08
6
A
SPS/08
Un insegnamento a scelta
6
C
SECS-P/12
6
C
SECS-P/12

3° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
Prima lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Un insegnamento a scelta
9
C
IUS/09
9
C
IUS/09
Un insegnamento a scelta
9
C
SECS-P/08
9
C
SECS-P/08
6
S
-
Prova finale
6
E
-
ModulesCreditsTAFSSD
Prima lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Seconda lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Prima letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
Seconda letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
INF/01
3
F
INF/01
activated in the A.Y. 2013/2014
ModulesCreditsTAFSSD
Prima lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Prima letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
Seconda letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
6
A
L-FIL-LET/10
Un insegnamento a scelta
6
C
M-GGR/01
6
C
M-GGR/01
Un insegnamento a scelta
6
A
SPS/08
6
A
SPS/08
Un insegnamento a scelta
6
C
SECS-P/12
6
C
SECS-P/12
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
Prima lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Un insegnamento a scelta
9
C
IUS/09
9
C
IUS/09
Un insegnamento a scelta
9
C
SECS-P/08
9
C
SECS-P/08
6
S
-
Prova finale
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of tourism marketing  (2014/2015)

Teaching code

4S02445

Teacher

Marta Maria Ugolini

Coordinator

Marta Maria Ugolini

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre dal Feb 23, 2015 al May 30, 2015.

Seminars 0

Learning outcomes

The course aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism sector will be focused as well as problems regarding strategic and operating marketing, taking the perspective of the tourist company (accommodation, transport, tour organization) in its changing environment. The course will introduce theory and case histories, examples and professionals’ invited speeches.

Program

Introduction to tourism marketing
The features of services in tourism marketing
Marketing environment
The role of marketing in strategic planning
Marketing information systems and marketing research
Buying behavior in consumer and organizations markets
Segmentation, targeting and positioning
Development of the marketing mix for tourism and hospitality industry
Pricing
Distribution channels
Promotion: communication, sales promotion, advertising
Direct marketing and online marketing
Destination marketing
The marketing plan

Examination Methods

A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include 5 open questions for which specific answers are demanded. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE