Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre | Oct 1, 2018 | Jan 12, 2019 |
| ANNUALE | Oct 1, 2018 | Jun 1, 2019 |
| II semestre | Feb 18, 2019 | Jun 1, 2019 |
| Session | From | To |
|---|---|---|
| ESAMI LINGUE- sessione invernale | Jan 14, 2019 | Feb 16, 2019 |
| ESAMI LINGUE- sessione estiva | Jun 3, 2019 | Jul 27, 2019 |
| ESAMI LINGUE- sessione autunnale | Aug 26, 2019 | Sep 21, 2019 |
| Session | From | To |
|---|---|---|
| LAUREE LINGUE - sessione autunnale (a.a. 2017/18) | Nov 12, 2018 | Nov 17, 2018 |
| LAUREE LINGUE - sessione straordinaria (a.a. 2017/18) | Apr 1, 2019 | Apr 6, 2019 |
| LAUREE LINGUE - sessione estiva (a.a. 2018/19) | Jul 8, 2019 | Jul 13, 2019 |
| LAUREE LINGUE - sessione autunnale (a.a. 2018/19) | Nov 4, 2019 | Nov 9, 2019 |
| LAUREE LINGUE - sessione straordinaria (a.a. 2018/19) | Mar 30, 2020 | Apr 4, 2020 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2018 | Nov 1, 2018 |
| Sospensione dell'attività didattica | Nov 2, 2018 | Nov 3, 2018 |
| Festa dell’Immacolata | Dec 8, 2018 | Dec 8, 2018 |
| VACANZE DI NATALE | Dec 22, 2018 | Jan 6, 2019 |
| VACANZE DI PASQUA | Apr 19, 2019 | Apr 23, 2019 |
| Sospensione dell'attività didattica | Apr 24, 2019 | Apr 24, 2019 |
| Festa della liberazione | Apr 25, 2019 | Apr 25, 2019 |
| Festa del lavoro | May 1, 2019 | May 1, 2019 |
| Sospensione dell'attività didattica | May 20, 2019 | May 20, 2019 |
| Festa del Santo Patrono | May 21, 2019 | May 21, 2019 |
| Festa della Repubblica | Jun 2, 2019 | Jun 2, 2019 |
| VACANZE ESTIVE | Aug 13, 2019 | Aug 18, 2019 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
German literature and culture 1
German literature and culture 1
| Modules | Credits | TAF | SSD |
|---|
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Theory and Techniques of communication
Geography of communication and international trade
Modern and Contemporary Economic History
| Modules | Credits | TAF | SSD |
|---|
Comparative and European Public law
Principles of international marketing
1° Year
| Modules | Credits | TAF | SSD |
|---|
German literature and culture 1
German literature and culture 1
2° Year
| Modules | Credits | TAF | SSD |
|---|
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Theory and Techniques of communication
Geography of communication and international trade
Modern and Contemporary Economic History
3° Year
| Modules | Credits | TAF | SSD |
|---|
Comparative and European Public law
Principles of international marketing
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Principles of international marketing [Cognomi A-L] (2018/2019)
Teaching code
4S02443
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
II semestre dal Feb 18, 2019 al Jun 1, 2019.
Learning outcomes
The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.
Program
The marketing concept
Strategic marketing
Consumer behaviour
Marketing research
The marketing mix: product, price, place, promotion
REFERENCES
Kerin, Hartley, Rudelius, Pellegrini, Marketing, McGraw-Hill, Milano, 2014, 3° edition.
Attending students:
- Chapters 1, 3 (including "appendice A"), 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 (excluding "appendice B"), 19, 20, 22.
- notes from lectures
- slides
- seminar lectures by industry experts.
Non attending students:
- Chapters 1, 3 (including "appendice A"), 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 (excluding "appendice B"), 16, 19, 20, 21, 22.
Bibliografia
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Kerin R.A., Hartley S.W., Pellegrini L., Massara F. e Corsaro D. | Marketing (Edizione 4) | McGraw-Hill | 2020 | 9788838668319 |
Examination Methods
A written test with five open-ended questions will assess students' knowledge.
A supplementary oral examination is compulsory for those students who obtain a score higher than 28 in the written test, it is optional in all other cases.
The evaluation criteria are:
-level of knowledge;
-ability to apply knowledge to real cases and situations;
-appropriate use of the technical language.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Student Guide
Attachments
| Title | Info File |
|---|---|
Vademecum normativo area Lingue e letterature straniere
|
1009 KB, 07/07/21 |
Gestione carriere
Linguistic training CLA
Graduation
Attachments
| Title | Info File |
|---|---|
|
Adempimenti amministrativi domanda di laurea LUGLIO 2021 (a.a. 2020-21)
|
412 KB, 15/06/21 |
|
Adempimenti amministrativi domanda di laurea NOVEMBRE 2021 (a.a. 2020-21)
|
414 KB, 15/06/21 |
|
Tabella scadenze sessione di laurea LUGLIO 2021
|
532 KB, 15/06/21 |
|
Tabella scadenze sessione di laurea NOVEMBRE 2021
|
533 KB, 15/06/21 |
Stage e tirocini
Nel piano didattico della laurea triennale in Lingue per il turismo e il commercio internazionale (L12) è previsto un periodo di stage obbligatorio (CFU 6) in organizzazioni imprenditoriali.Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare interesse per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità professionali specifiche.
Le attività di stage sono svolte sotto la diretta responsabilità di un singolo docente presso studi professionali, enti della pubblica amministrazione, aziende accreditate dall’Ateneo veronese.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.