Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
IUS/04
9
B
SECS-P/08
6
B
SECS-P/07
6
C
SECS-P/12

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
6
B
L-LIN/21
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
INF/01
6
C
SECS-P/11
9
B
SECS-P/08
6
B
SECS-P/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further linguistic skills
6
F
L-LIN/09
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
Between the years: 1°- 2°
Project work/stage
9
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital and interactive marketing for goods and services  (It will be activated in the A.Y. 2022/2023)

Teaching code

4S006136

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning outcomes

The course aims to give the students useful tools and competencies to understand, define and manage digital marketing processes for goods and services both in B2B and B2C contexts. Using interactive lectures, business cases, testimonials, and an active approach, students will identify the leading theories to apply in the development of a marketing plan, studying both theoretical and practical aspects of marketing, including the digital challenges of today's world. In addition to the theoretical aspects, the course will teach a methodological approach to digital, strategic and operational marketing, identifying the information needed to start a correct decision-making process and the steps to reach the identified marketing targets.

Educational offer 2024/2025

ATTENTION: The details of the course (teacher, program, exam methods, etc.) will be published in the academic year in which it will be activated.
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: