Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
IUS/04
9
B
SECS-P/08
6
B
SECS-P/07
6
C
SECS-P/12

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
6
B
L-LIN/21
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
INF/01
6
C
SECS-P/11
9
B
SECS-P/08
6
B
SECS-P/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further linguistic skills
6
F
L-LIN/09
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
Between the years: 1°- 2°
Project work/stage
9
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Varieties of French2: tourism and commerce  (2022/2023)

Teaching code

4S006137

Teacher

Paolo Frassi

Coordinator

Paolo Frassi

Credits

6

Language

French fr

Scientific Disciplinary Sector (SSD)

L-LIN/04 - LANGUAGE AND TRANSLATION – FRENCH

Period

II semestre (Lingue e letterature straniere) dal Feb 13, 2023 al May 27, 2023.

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

By the end of the course, students will be able to - master skills and methodologies in language for special purposes; - show mastery of textual study for the analysis and production of specialized texts in the fields of tourism and international commerce.

Prerequisites and basic notions

To be admitted to the exam: students must have completed the exam of Variétés du français 1

Program

1. Brand names: definition and typologies.
2. The slogan as a key element in advertising communication.
3. Analysis of advertising texts containing representative examples of brand names and slogans from different areas of the French speaking countries, taken from the domains of tourism and commerce.

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Attending students
Lectures concerning 1) the nature of brand names 2) main characteristics of advertising communication and argumentation, with a particular focus on the slogan; 3) comment on advertising texts from the point of view of brand names and slogan strategies.
Students may choose to present, during the course, an exposé based on the analysis of a series of advertising texts concerning either the same product or the same producer and focused on brand names and slogans. The course materials and any further details will be published after each lecture on the dedicated e-learning platform, which will include calendarization of the lessons and detailed program. During the academic year the teacher will be available during office hours (see web page).
Non-attending students
Non-attending students will find, on the dedicated e-learning platform, materials and insights on the subjects of the course, as well as the detailed program. The teacher will provide support during office hours (see web page).
NON-ATTENDING students will replace the exposé with the analytical study of the following chapters of the volume
- B. Laurent, "Nom de marque, nom de produit: sémantique du nom déposé", Paris, L'Harmattan, 2010:
Partie I: Le nom: ses forces et spécificités:
- Chap. 3 Cas pratiques: le nom déposé et les noms prototypiques (pp. 111-138);
Partie II: "Marque" et "Nom" dans le monde économique, juridique et commercial: quels apports pour le linguiste?
- Chap. 6 Le nom déposé: pratique marketing (pp. 185-198);
Partie III: Le nom déposé: une entité linguistique atypique
- Chap. 7, 8, 9 (pp. 199-260).

Learning assessment procedures

Oral examination, entirely in French, aiming at ensuring the acquisition of theoretical notions and the ability to apply them in practical cases.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

he oral interview will test:
- the breadth and completeness of the contents;
- the ability to exemplify;
- clarity.

Criteria for the composition of the final grade

Attending students may pass two ongoing assessments.
The first assessment (writtent test) will concern the first and second parts of the program and will consist of a set of 'open' questions and exercises concerning brand names and slogans.
The second assessment (oral exposition) will consist in the presentation by the student of the exposé. Each assessment will be evaluated in /30. The exam will be completed during the oral examination. The final mark will be given by the average of the oral examination and ongoing assessments. ERASMUS students are asked to contact the teacher at the beginning of the course for explainations.
Non-attending students will replace the "exposé" with the analytical study of the chapters of the volume
- B. Laurent, "Nom de marque, nom de produit: sémantique du nom déposé", Paris, L'Harmattan, 2010:
already specified in the "Programme" section.
This part will be subject to an assessment during the oral exam.

Exam language

Francese