Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08

3° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
Stage
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language B1 level
3
F
-
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of tourism marketing  (2024/2025)

Teaching code

4S02445

Teacher

Alessio Sartore

Coordinator

Alessio Sartore

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Area Lingue e letterature straniere) dal Feb 17, 2025 al May 24, 2025.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course contributes the managerial knowledge inside the degree course. It aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism industry will be focused as well as problems regarding strategic and operating marketing, taking the perspective of the tourist business (accommodation, transport, tour organization) in its changing environment (globalization, new trends in consumer behavior, ICT development). The course will introduce theory and case histories, examples and professionals’ invited speeches. At the end of the course, students will have to be able to identify marketing oriented behaviors and relative tools inside business decisions.

Prerequisites and basic notions

No prerequisites

Program

Introduction: tourism marketing Services in tourism marketing
Role of marketing in strategic planning The marketing environment Information systems and marketing research
Purchasing behavior in consumer markets and organizations Segmentation, choice of target markets and positioning
Planning and management of products and brands S
trategies and techniques for pricing
Distribution channels
Communication and promotional mix
Direct marketing and digital marketing
Word of mouth, social media and customer reviews
Destination marketing
The marketing plan

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

→ For ATTENDING students, the teaching methods consist of frontal lessons dedicated to the transmission of basic notions, together with cases, examples and some testimonials from operators. Thanks to the e learning platform, slides and in-depth materials are made available at the end of each week of lessons. Further optional materials are proposed via social platform (closed group). → For NON-ATTENDING students, the teaching methods consist of the teacher's support in studying the updated manual. Any further updates will be made available. The content of the textbooks and lessons as well as the materials uploaded to the platform is absolutely in line with the program.

Learning assessment procedures

The exam consists of an oral test with open questions aimed at ascertaining knowledge of the concepts, mastery of the vocabulary and ability to apply it to real contexts.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The evaluation criteria are therefore the following: - level of knowledge; -ability to apply knowledge; -language skills.

Criteria for the composition of the final grade

The final evaluation refers to the oral test. It is expressed by a 30 points metric. The awarding of honors is linked to the evaluation of the oral exam: complete control of disciplinary knowledge, excellent ability to apply and analyze real cases, excellent language skills

Exam language

Italiano

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