Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
Annuale (Lingue e letterature straniere) | Sep 28, 2020 | May 29, 2021 |
I semestre (Lingue e letterature straniere) | Sep 28, 2020 | Jan 9, 2021 |
II semestre (Lingue e letterature straniere) | Feb 15, 2021 | May 29, 2021 |
Session | From | To |
---|---|---|
ESAMI LINGUE - sessione invernale | Jan 11, 2021 | Feb 13, 2021 |
ESAMI LINGUE - sessione estiva | May 31, 2021 | Jul 24, 2021 |
ESAMI LINGUE - sessione autunnale | Aug 30, 2021 | Sep 25, 2021 |
Session | From | To |
---|---|---|
LAUREE LINGUE - sessione autunnale (a.a. 2019/20) | Nov 2, 2020 | Nov 7, 2020 |
LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) | Apr 7, 2021 | Apr 13, 2021 |
LAUREE LINGUE - sessione estiva (a.a. 2020/21) | Jul 5, 2021 | Jul 10, 2021 |
Period | From | To |
---|---|---|
Festa di Ognissanti | Nov 1, 2020 | Nov 1, 2020 |
Festa dell'Immacolata | Dec 8, 2020 | Dec 8, 2020 |
Festa della liberazione | Apr 25, 2021 | Apr 25, 2021 |
Festa del lavoro | May 1, 2021 | May 1, 2021 |
Festa del Santo Patrono | May 21, 2021 | May 21, 2021 |
Festa della Repubblica | Jun 2, 2021 | Jun 2, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
Modules | Credits | TAF | SSD |
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German literature and culture 1
German literature and culture 1
Modules | Credits | TAF | SSD |
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Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
1° Year
Modules | Credits | TAF | SSD |
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German literature and culture 1
German literature and culture 1
2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
---|
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Anglophone literatures and cultures
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Italian literature and culture
Geography of communication and international trade
Modern and Contemporary Economic History
Theory and Techniques of communication
3° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Principles of tourism marketing (2022/2023)
Teaching code
4S02445
Teacher
Coordinatore
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
II semestre (Lingue e letterature straniere) dal Feb 13, 2023 al May 27, 2023.
Learning objectives
The course contributes the managerial knowledge inside the degree course. It aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism industry will be focused as well as problems regarding strategic and operating marketing, taking the perspective of the tourist business (accommodation, transport, tour organization) in its changing environment (globalization, new trends in consumer behavior, ICT development). The course will introduce theory and case histories, examples and professionals’ invited speeches. At the end of the course, students will have to be able to identify marketing oriented behaviors and relative tools inside business decisions.
Prerequisites and basic notions
None
Program
Introduction to tourism marketing
The features of services in tourism marketing
Marketing environment
The role of marketing in strategic planning
Marketing information systems and marketing research
Buying behavior in consumer and organizations markets
Segmentation, targeting and positioning
Development of the marketing mix for tourism and hospitality industry
Pricing
Distribution channels
Promotion: communication, sales promotion, advertising
Direct marketing and online marketing
Destination marketing
The marketing plan
For attending students, teaching consist in lectures, where basic knowledge is delivered together with business cases, examples and living testimonials. Using e learning platform, slides are uploaded at the end of each teaching week. Additional material will be uploaded on e learning platform and also optional readings can be found on social network platform (closed group).
Incoming ERASMUS students are asked to contact professor Ugolini at the beginning of the course in order to agree with the teaching methods and assessment tests
Bibliography
Didactic methods
The teaching activity consists in lectures with presentations of cases and real examples, as well as markers' testimonials. Participants are recommended to register with Moodle. There the slides will be regularly published and all the detailed information will be provided.
Learning assessment procedures
An oral examination with open questions will be carried out to assess:
- knowledge of concepts,
-ability to apply knowledge;
-appropriate use of the technical language.
Evaluation criteria
The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon
Criteria for the composition of the final grade
The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon
Exam language
Italiano
Type D and Type F activities
To discover all the teaching activities accredited by the foreign teaching college click here
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Student login and resources
Gestione carriere
Assegnazione tutore
Attività accreditate D/F
Calendario didattico dettagliato
Cambio lingua curriculare
Competenze informatiche
Competenze linguistiche (prima e seconda lingua)
Competenze linguistiche in triennale (terza lingua CFU F)
Compilazione del piano didattico
Corso di Lingua catalana
Corso di Lingua portoghese brasiliana
Erasmus+ e altre esperienze all'estero
Linguistic training CLA
Saperi minimi
Graduation
Stage e tirocini
Nel piano didattico della laurea triennale in Lingue per il turismo e il commercio internazionale (L12) è previsto un periodo di stage obbligatorio (CFU 6) in organizzazioni imprenditoriali.
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare interesse per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità professionali specifiche.
Le attività di stage sono svolte sotto la diretta responsabilità di un singolo docente presso studi professionali, enti della pubblica amministrazione, aziende accreditate dall’Ateneo veronese.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini
Ulteriori informazioni al seguente link https://www.univr.it/it/i-nostri-servizi/gestione-carriere-studenti-lingue-e-letterature-straniere/stage-e-tirocini-lingue-e-letterature-straniere