Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
ModulesCreditsTAFSSD
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language B1 level
3
F
-
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S002934

Teacher

Anna Zanfei

Coordinator

Anna Zanfei

Credits

9

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

II semestre (Area Lingue e letterature straniere) dal Feb 17, 2025 al May 24, 2025.

Courses Single

Authorized

Learning objectives

The course aims to develop and consolidate their understanding of the pragmatic and multimodal aspects of the promotional text in English, with special focus on the varieties of tourism and commerce. At the end of the course the students should be able to demonstrate a competent use of the tools for analysis of the descriptive and persuasive texts in English. A C1 competence is required for the exam.

Prerequisites and basic notions

Prerequisites: English Language 2, complete C1 level of English Language proficiency (or certificate of equivalence issued by CLA, the Language Center of the University), English Literature 2 (or equivalent exam). As stated in the "Regulatory Handbook for Students in the Foreign Languages and Literatures Area", the validity of the C1 language certification obtained from October 1, 2024, is three years from the date of attainment.

Program

The following syllabus is the same for students who attend the course lessons and non-attendees.
TOPICS
Introduction to linguistics for Tourism and commerce
Pragmatics: definitions
The cooperative principle
Classical pragmatics
Grice's maxims
Conversational implicature
Conventional implicature
Neogricean pragmatics
Explicature
Relevance theory
Propositional content
Performatives
Speech Acts theory
Direct speech acts
Indirect speech acts
John Searle's taxonomy
Multimodal aspects of touristic and commercial promotion
Intercultural relations: Speech acts and politeness cultures
Deixis
Learning Outcomes: By the end of the course, students will have developed an understanding of the key concepts and theories of pragmatics and how they apply to English for tourism and commerce. They will have acquired an understanding of the impact of intercultural relations on speech acts and politeness cultures. Finally, they will be able to identify the pragmatic aspects of the use of English in touristic and commercial promotions, including the multimodal aspects of such promotions.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Face-to-face classroom lectures. Activities and exercises will be proposed during the course. Attending students are invited to complete the activities and discuss them in the classroom. Activities will not be available after the end of the course. The course slides posted on Moodle will be available until the end of January 2026.
The language of the course is English.
Methods of teaching support:
Slides are available on Moodle; the bibliography is available on this website. Students are also encouraged to contact the professor by e-mail and during office hours (also via Zoom, Meeting ID: 899 7426 1272)
Non-attendant students are expected to study the syllabus topics, reference the books listed in the bibliography of the course, and do the exercises found at the end of each chapter of the book Pragmatics, and check the answers at the end of the book.

Learning assessment procedures

The exam is a written test in English on the topics of the lessons and activities related to the course. It consists of closed-ended and semi-closed questions. The test lasts forty minutes.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The evaluation of the final exam is based on the score obtained on the test. The final score is the average between the score of the language proficiency certificate and the score of the exam. Active participation in the activities proposed during the course is essential for adequate preparation for the final exam. Non-attendees are encouraged to carry out further exercises proposed in the textbooks of the bibliography.

Criteria for the composition of the final grade

The final grade is the arithmetic average between the outcome of the exam (out of thirty) and the English language C1 level certification (or its equivalent) obtained at the CLA (out of thirty according to the current table)

Exam language

English, Inglese

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