Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
6
A
INF/01
6
A
L-LIN/01
6
A
M-STO/04
12
A
L-LIN/12
12
A
L-FIL-LET/12
6
B
L-ART/05
6
B
L-ART/07
3
F
-
3
F
INF/01

2° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
6
B
M-DEA/01
6
B
L-ART/06
12
B/C
M-FIL/01 ,M-FIL/03
6
A
INF/01
6
B
SECS-P/10
12
A
SPS/07 ,SPS/08
Un insegnamento a scelta
6
B
SECS-P/08
6
B
SECS-P/08
6
B
M-PSI/05
6
B
M-PSI/06
Foreign language B1 level (CB Test)
6
E
-
6
E
-
6
E
-
6
E
-

3° Year  activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
6
B
IUS/10
6
B
SPS/01
12
B/C
L-LIN/01 ,M-FIL/02
2 MODULES AMONG THE FOLLOWING
6
C
M-FIL/04
6
C
L-FIL-LET/14
6
C
L-FIL-LET/11
6
C
L-LIN/10
6
C
L-ART/04
6
C
M-STO/08
6
C
L-ART/02
6
C
M-STO/06
6
C
L-FIL-LET/10
6
C
M-STO/08
6
C
M-STO/08
Final exam
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-
Between the years: 1°- 2°- 3°
Further activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Business communication  (2022/2023)

Teaching code

4S008047

Teacher

Mario Magagnino

Coordinator

Mario Magagnino

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

1 A, 1 B

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator (responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company’s reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, p.r., press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.

Prerequisites and basic notions

To undertake the Business Communication course, it is advisable to have attended the Business Organization course. A prerequisite is an interest in the psychosocial area and corporate culture

Program

. Marketing; the marketing-mix; the evolution of marketing in Italy; the (max. 't000characters) lifestyles of the Italians; marketing in postmodern society: "societing". market research; market research applied to communication tools. communication (advertising) in the marketing mix: product, institutional, subliminal, collective and social advertising; the budget. structure of advertising in Italy; investments, advertising agencies, dealerships, media centers, etc. ; professional associations in Italy-Europe. public relations, corporate and marketing areas: press office, press conference and press presentation, house organ, family day, lobby, sponsorships, fairs, crisis management, pr in the digital age, crm (customer relationship management), csr (corporate social responsibility), PR structure in Italy. sa / es promotion, propaganda communication in marketing, merchandising, direct marketing. Some lessons will focus on Heritage Marketing (Monographs and Corporate Museums) in collaboration with the Osservatorio Monografie lmpresa.

Bibliography

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Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

lectures with the use of video projections and company testimonials. The course adheres to "ll Giornale in Ateneo", promoted by the Permanent Young Publishers Observatory.

Learning assessment procedures

Written test the same for attending and non-attending students and Erasmus and foreign students enrolled in the degree course of Communication Sciences. The test, lasting 1 hour, includes 15 open-ended questions, the purpose of which is to verify the knowledge of the tools of business communication.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The evaluation is based on the adherence and completeness of the answer given to the question

Criteria for the composition of the final grade

Each question is worth two points if the answer is complete, for a maximum of 30/30 and an overall evaluation for the achievement of honors, based on the characterization of the answers.

Exam language

italiano