Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
Between the years: 1°- 2°- 3°
Further activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S02217

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

2 B dal Apr 4, 2022 al Jun 4, 2022.

To show the organization of the course that includes this module, follow this link:  Course organization

Learning outcomes

The course is designed to develop the students' analytical and interpretive skills of texts in English. It is structured to equip the students with the linguistic and metalinguistic tools necessary to produce texts in English that are coherent with the target audience, the modality, and the medium chosen for the message. It explores and relies on the many potential applications of English to different international contexts.

Part II (p) is designed in continuity with Part I. It features a series of practical analyses of different forms of communication in English. The course will tackle political, advertising, and journalistic language, focusing on the peculiarities of each of these categories and on a number of exemplary case studies. The last part of the course will be dedicated to professional communication, especially to persuasive language (e.g. professional pitching).

Program

1. Main features of political language:
- analysis of and discussion on TV programmes from several English-language channels (mainly SKY NEWS, BBC WORLD, CNN and FOX NEWS), favouring snippets from the news and from political debates
- analysis of and discussion on political communication through social media
2. Main features of advertising language:
- analysis of advertisements from a cross-medial perspective (marketing campaigns on magazines/TV/the radio/social media and the different forms the message takes according to the medium)
- concept of virality
- politically correct, cancel culture, inclusive language
-non-verbal elements of advertising
3. Main features of journalistic language:
- analysis of articles from quality papers and tabloids, both online and offline, both national and international
- contrastive analysis of articles from newspapers with different political leanings
- contrastive analysis of real and fake news
4. Professional forms of communication:
-Pitching: aims of the pitch, analysis of its main features, target audience and word choice, evaluation of the pitch

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

The exam, completely in English, will be held in written form during the dedicated periods of the academic year. It is made of two parts. The first pertains to Part I of the course. The second consists of a series of multiple-choice and open questions aimed at evaluating the assimilation of the practical contents of Part II (p).

Non-attending students must prepare a selection of texts to be chosen from the bibliography together with the lecturer.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE