Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Proofreading and copywriting (2022/2023)
Teaching code
4S007108
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP
Period
Lezioni Master Editoria dal Feb 3, 2023 al Dec 15, 2023.
Program
Proofreading and copywriting
This module aims at providing students with the theoretical and practical tools necessary to deal with technical writing in today’s context. An extensive introduction is given to proofreading procedures, followed by creative and advertising writing, as well as writing techniques for different types of media and contexts, such as press office activities, e-mail and social media, with a focus on organic search engine optimisation.
This module will be taught by an experienced communication consultant, copywriter, SEO writer, press officer and journalist.
