Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Editorial promotion (2022/2023)
Teaching code
4S009399
Credits
2
Coordinator
Not yet assigned
Language
Italian
Scientific Disciplinary Sector (SSD)
M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP
The teaching is organized as follows:
PDE
L'associazione italiana degli editori e la promozione
PDE e librerie
Program
This module deals with the techniques and procedures for the promotion of an editorial product according to the logic of contemporary communication, with a focus on the world of advertising and according to both a strategic and creative approach.
This module will be taught by a consultant in strategic and creative advertising communication.
