Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Social media marketing for publishing (2022/2023)
Teaching code
4S010332
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
M-STO/08 - ARCHIVAL SCIENCE, BIBLIOGRAPHY AND LIBRARIANSHIP
Program
This is a cross-curricular module which explores the role of someone working in a publishing house, a position which requires a multidisciplinary approach and the ability to perform a range of tasks, such as designing an editorial plan, creating content for the publishing house blog, creating social media contents, and monitoring the effectiveness of individual actions thanks to their knowledge of the key elements of web analytics.
This module will be taught by a consultant who is an expert in social media, digital strategies and growth hacking, who works with major publishing houses and bookshops, who has authored several books on these topics and who provides advice on digital transformation.
