Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Marketing I (2022/2023)
Teaching code
4S007664
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Program
Marketing I is an introductory module that will continue with Advanced Marketing II. The first module provides the basics and the main tools of competitive analysis, aimed at understanding the macro-environment, the dynamics and structure of the sector, competition and internal analysis with a focus on the publishing sector.
The second module will provide the strategic and operational tools to determine the main marketing strategies and related operational actions to achieve the company's objectives. Particular attention will be paid to the communication process and related tools.
The two modules will be taught by Prof. Angelo Bonfanti and Prof. Ilenia Confente, respectively.
Duration
The course has a total duration of years: 1 and will be held in the period from February 3, 2023 to December 15, 2023.Lecture timetable
Venerdì tutto il giorno e il sabato mattina.When and where
Il corso ha inizio ad inizio febbraio, proseguiranno fino alla metà di luglio e riprenderanno la seconda settimana di settembre. La conclusione è prevista per la fine di novembre e la discussione sull'elaborato finale alla metà di dicembre; le lezioni sono settimanali e si svolgono il venerdì dalle ore 9:00 alle 18:00 e il sabato mattina dalle ore 9:00 alle ore 13:00.
Teaching mode
‘Blended’ teaching mode (in-person lectures and Distance Learning via Zoom). At least 1/3 of lectures will be administered online via Distance Learning. However, should the Covid-19 emergency reoccur, the amount of online lectures may increase. In the event of prolonged University closures, lectures will be entirely taught via Distance Learning.
Internship
For unemployed students, the internship is a compulsory part of this Programme.
The curricular internship, lasting at least 150 hours, can be carried out during the Programme.
Students will be able to do more than one curricular internship. Moreover, they will bw able to apply for an extra-curricular internship within on year of the Programme completion.
The internship can take place in one of the Programme's partener companies, or in companies that best meet the student's needs in terms of sector and/or location.
According to the availability of the host companies, the internship will be carried out in a company in line with the professional expectations and skills of each student. Students will also be able to submit an internship proposal for an internship in Italy or abroad.
The Programme staff will be available to support students in their search for an internship.
Project work, interim assessments and final examination
At the end of the Programme, students will be expected to present their project in a special workshop. On this occasion, students in groups will be asked to take part in a job simulation exercise, at the end of which a score will be awarded, based on the quality of the project produced by each student and their presentation skills.
