Studying at the University of Verona
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing I (2022/2023)
Teaching code
4S007664
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Program
Marketing I is an introductory module that will continue with Advanced Marketing II. The first module provides the basics and the main tools of competitive analysis, aimed at understanding the macro-environment, the dynamics and structure of the sector, competition and internal analysis with a focus on the publishing sector.
The second module will provide the strategic and operational tools to determine the main marketing strategies and related operational actions to achieve the company's objectives. Particular attention will be paid to the communication process and related tools.
The two modules will be taught by Prof. Angelo Bonfanti and Prof. Ilenia Confente, respectively.
