Studying at the University of Verona

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Ricerche di mercato  (2022/2023)

Teaching code

4S007110

Credits

2

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Program

The publishing market is constantly changing, both in terms of skills required and type of publishing houses. It is therefore important to be able to collect, organise, process and interpret information relating to this sector.
The module offers both a theoretical and practical introduction to market analysis, with a focus on sample studies, the creation of a representative statistical sample, and a questionnaire for data collection. The topics of big data, real world data and real world evidence will also be introduced.
This module will be taught by a consultant and researcher from the University of Verona.